Yardley's signature scent is English Lavender, which was launched in 1873. [14] English Lavender was popular during the Victorian Era in England, and was exported to the USA in the 1880s, where it became popular in American households. [15] This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. a b Official Catalogue of the Industrial Department. International Exhibition on Industry and Art (1862). London. Google Books. Retrieved April 30, 2014.

Since 2009, Yardley has been owned by Wipro, an Indian multinational conglomerate. [7] History [ edit ] Katrina Kaif is the Brand Ambassador for Yardley | Business Standard News". Business Standard. 2010-09-07 . Retrieved 2018-11-11. International Business: Yardley brands are sold". The New York Times. November 26, 1998 . Retrieved January 30, 2022.In 1851, the company, which was still known as Yardley & Statham, exhibited at the Great Exhibition in The Crystal Palace. The same year, they changed their name to Yardley & Co. [10] Yardley & Statham exhibited soap and perfume, including a soap called Old Brown Windsor, which was embossed with a picture of Windsor Castle and was one of their first production soaps. [11] Find sources: "Yardley London"– news · newspapers · books · scholar · JSTOR ( August 2012) ( Learn how and when to remove this template message) In 1998, Yardley was placed into receivership after a year of marketing attempts to update its old-fashioned image. [24] That same year, Yardley was acquired by Wella. [25] Yardley was acquired in 1967 by British American Tobacco (BAT). That same year, British model Twiggy became the face of Yardley. The company sold "Twiggy Eyelashes," "Twiggy Paint," and other cosmetics with her as the spokesmodel. [19] Yardley became a symbol of Swinging London and was associated with the 1960s British youth culture of miniskirts, Carnaby Street and mod fashions. [20]

The shambles, success and demise of Britain's first big F1 team". www.motorsport.com. 2020-05-16 . Retrieved 2023-06-04. Due to the growing popularity of Yardley soaps and cosmetics at the turn of the 20th century, the company opened a shop in 1910 on Bond Street in London. The original Yardley shop on Bond Street was at 8 New Bond Street, but it later moved to 33 Old Bond Street. [17] [18]In 2010, Bollywood actress Katrina Kaif was made the brand ambassador for Yardleys in India. [30] Royal Warrants [ edit ] Brainstorm:Surviving and Thriving in the New Consumer-Led Marketplace. Macmillan. 13 November 2012. ISBN 9781137096821 . Retrieved June 19, 2013. Lall, Rashmee Roshan (May 3, 2006). "Jatanias buy America's biggest hair-care brands". Times of India. By 1910, the company had moved to London's upmarket Bond Street, and Yardley received its first Royal Warrant in 1921. Today, the company holds two Royal Warrants. [6]

Yardley of London (usually referred to simply as Yardley or Yardleys) is a British personal care brand and one of the oldest firms in the world to specialise in cosmetics, fragrances and related toiletry products. Established in 1770, [2] [3] [4] [5] the company became a major producer of soap and perfumery by the beginning of the 20th century. Yardley has had a long association with the British Royal Family and has been awarded the Royal Warrant of Appointment (UK) six times. The company has supplied several British monarchs with toiletries. [18] P&G sells Yardley to Lornamead". CosmeticsDesign.com USA. October 4, 2005 . Retrieved January 30, 2022. Victor, Peter (27 August 1998). "Yardley, no longer smelling of roses, goes into receivership". The Independent.

In 1970, BAT organized its cosmetic businesses, which included Yardley, into British American Cosmetics. The cosmetics division was sold to Beecham Group in 1984. The following year, Yardley was sold to Wasserstein Perella & Co. [ citation needed] The variety of lavender that Yardley uses in their products is Lavandula angustifolia, which is specially grown for Yardley in the South of England. [16] Lavandula angustifolia was selected by the company in the 1930s, after a several year search for the finest variety. [15]