Island school bans sports drink surging in popularity among kids". CBC. April 3, 2023 . Retrieved May 19, 2023. In South Africa, The National Association of School Governing Bodies has called for the complete ban of Prime Hydration in schools and urging the government to investigate the drink to evaluate if it's responsible for behavioral changes in children. [50] a b Jacobs, Emma (March 11, 2023). "The playground Prime craze is a lesson in modern marketing". Financial Times. Archived from the original on March 30, 2023 . Retrieved March 30, 2023.

Whether you’re trying to stay energised during a long workday or pushing yourself in the gym, these delicious energy drinks can help keep you going strong! So if you need an extra bit of energy, reach for one of these amazing cans and get the boost you need! Perillo, Sarah; O’Brien, Susie (March 29, 2023). "Schools move to ban Prime energy drink". heraldsun . Retrieved May 19, 2023. a b "Trade Me pulls listings for influencer Logan Paul's Prime energy drink". June 10, 2023 . Retrieved June 13, 2023.

Why is Prime so popular?

They also contain ingredients such as electrolyte-rich agave nectar and coconut water extract which help replenish hydration levels in the body. Each PRIME drink comes full of vitamins and is made with 10% coconut water to aid hydration and wellbeing. With both KSI and Logan Paul having their athletic endeavours, they understand the importance of recovery and staying hydrated, which is why each bottle of PRIME includes BCAA for muscle recovery, electrolytes, B vitamins and antioxidants to keep customers fresh and alert. Across the range of PRIME Hydration you’ll find fruity flavours that will suit everybody’s taste. Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023. UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND | UFC". www.ufc.com. January 31, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023. Enjoy a PRIME drink during exercise to support hydration levels and performance. Nutritional Information Amount Per Serving

Sommerlad, Joe (January 1, 2023). "Who actually owns Prime energy drinks?". The Independent. Archived from the original on January 5, 2023 . Retrieved January 11, 2023. a b DeLaire, Megan (December 21, 2022). "What to know about Prime Hydration, the expensive sports drink hyped on social media". CTVNews. Bell Media. Archived from the original on January 4, 2023 . Retrieved January 4, 2023. The Prime labeling is used on energy drinks, sports drinks, and drink mixes. [5] The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs. [7] The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. [7] It is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks. [8]In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [45] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [46] Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume. Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023. Graham, Megan (February 12, 2023). "YouTube Stars Run Ad for Sports Drink Prime". WSJ. Archived from the original on February 13, 2023 . Retrieved February 13, 2023.

Louis, Nathan (June 17, 2022). "KSI returning to Watford today to launch drink with Logan Paul". Watford Observer . Retrieved April 23, 2023.

What actually is PRIME drink?

This means you won’t be left with an uncomfortable feeling after consuming them as other energy drinks can leave behind. All of this makes PRIME Energy Cans a great choice for anyone looking for a healthier energy boost! Sale of popular Prime energy drink 'not legal' in Denmark". The Local. May 2, 2023 . Retrieved May 2, 2023.

Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Weber, Tom (May 20, 2023). "PRIME bottlers: KSI's Arsenal drink shelved after Man City title win". FootballTransfers . Retrieved May 21, 2023. Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Prime kommer til Danmark i særlig form - TV 2". nyheder.tv2.dk (in Danish). May 31, 2023 . Retrieved June 17, 2023. KSI's Prime Hydration: Is It Worth the Hype?". Men's Health. January 13, 2023. Archived from the original on January 13, 2023 . Retrieved January 15, 2023.Prime energy drink sold by KSI and Logan Paul banned from Australian schools". ABC News. March 28, 2023. Archived from the original on March 29, 2023 . Retrieved March 29, 2023. PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023.