Squishmallows won the February 2022 Toy of the Year Award and the People's Choice Award during the Toy of the Year Awards ceremony. Toy of the Year (TOTY) Awards, known as the "Oscars" of the toy industry, the TOTY Awards are presented annually to the top toys, games, and properties of the year. [28] The TOTY Award winner was determined by an expert panel based on TOTY votes, holiday sales, and media buzz out of all the finalists. The People's Choice award winners were selected by online consumer votes. [29] Goodley, Alvin (2021-09-27). "8 of the Rarest and Most Expensive Squishmallows Ever Sold". Rarest.org . Retrieved 2021-11-01.

Event-exclusive Squishmallows are Squishmallows that are only awarded as prizes in the events such as Select Series: Lamont Sweepstakes [19] or Trading Card Sweepstakes. [20] Event-exclusive Squishmallows are generally considered rare and the odds of winning can be as low as approximately 1 in 10,000 such as the prize for Squishmallows Trading Card Sweepstakes: JSK Business Cat. [21] Charity work [ edit ] The company has also linked with Monopoly and created a monopoly board involving purchasing Squishmallows instead of properties. [9] The game also includes a special version of Cam the Cat which can only be found in this game. [10] Product [ edit ] Materials [ edit ] Squishmallows has won the 2017 National Parenting Product Awards through competitive selection. [23] The NAPPA showcases the best products that help parents connect with their families. To qualify, products are tested by a panel of both expert judges and family testers. [24] There are even more exciting Squishmallows characters to explore and collect. From Star Wars Chewbacca and R2D2 to Marvel Spidey and Hello Kitty – you can find them all here. With so many to choose from, the fun never ends. Gift Your Friends and Family Joy with Squishmallows Kelly Toys Holdings has a charitable donation program called Kelly Toys Care where Kelly Toys Holding’s employees would volunteer to host charitable events and donate toys to anyone that needs comfort. According to Kelly Toys Care, they value “Education, Inclusion, and Mental Health and Wellness.” [22] They also want to support any charitable organizations around the world with the same mission and spread awareness regarding mental health.They're based in convenient locations including supermarkets, newsagents and train stations. Plus they're often open late and on Sundays. Squishmallows are perfect for anyone ages 2 and up. Some adults even find Squishmallows comforting. How Big are Squishmallows?

Squishmallows Named 2020 Best Toy of the Year by Learning Express". Gifts & Decorative Accessories. 2020-10-07 . Retrieved 2021-10-29. Squishmallows™ Plush Line Wins 2017 NAPPA Award". Gifts & Decorative Accessories . Retrieved 2023-01-08. Loveable, comforting and colourful, kids and collectors alike will adore the joyful world of Squishmallows toys. Years ago, Squishmallows founder Jonathan Kelly had a eureka moment during a trip to Japan and decided to create a kawaii collection of toys. In 2017, his vision came to life. Since then, Squishmallows plush toys have become a global phenomenon and include more than 1,000 characters with their own unique names and storylines. Lorenz, Taylor (2021-03-16). "Squishmallows Are Taking Over". The New York Times. ISSN 0362-4331 . Retrieved 2021-10-27.

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Looking for a charming gift for a loved one? Why not treat them to a Squishmallow? These adorable soft toys make a great present for birthdays, holidays, or any occasion that calls for a little extra cuddliness. From unicorns and pandas to flamingos and dinosaurs, you're sure to find something they love. Squishmallows’ Baby line has won a 2018 National Parenting Product Award and the Baby line was highly regarded by NAPPA Director Elena Epstein. [25] Kellytoy Introduces the 500th Member of the Squishmallows Squad [UPDATED] • The Toy Book". The Toy Book. 2020-09-01 . Retrieved 2021-11-01. Lucas, Jessica. "Squishmallows are adorable, but their online fandom has a dark side". Input . Retrieved 2022-05-03.