Emotion by Design: Creative Leadership Lessons from a Life at Nike

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Emotion by Design: Creative Leadership Lessons from a Life at Nike

Emotion by Design: Creative Leadership Lessons from a Life at Nike

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Christie IC, Friedman BH. Autonomic specificity of discrete emotion and dimensions of affective space: A multivariate approach. Int J Psychophysiol. 2004; 51: 143–53. pmid:14693364 Wouters, Cas (1999): Informalisierung. Norbert Elias′ Zivilisationstheorie und Zivilisationsprozesse im 20. Jahrhundert. Wiesbaden: Westdeutscher Verlag. Bradley MM, Lang PJ. The International Affective Pictures Systems (IAPS) in the study of emotion and attention. In: Cohan JA, Allen JB, editors. Handbook of emotion elicitation and assessment New York, NY: Oxford University Press2007. p. 29–46. Higher cognitive functions operate within the cortical regions, including the frontal cortex for awareness and consciousness functions such as thinking, planning, emotional regulation and free-will (intention-to-act), which mediate emotional feelings. Hence, cognition is an extension of emotion (just as emotion is an extension of homeostasis aforementioned). Tertiary processes are continually integrated with the secondary processes and reach a mature level (higher brain functions) to better anticipating key survival issues, thus yielding cognitive control of emotion via “top-down” regulation. In other words, brain-mind evolution enables human to reason but also regulate our emotions.

Funding: This work was partially supported by the Spanish Ministry of Economy and Competitiveness/FEDER under TIN2013-47074-C2-1-R and DPI2016-80894-R grants. We shape our buildings and afterwards our buildings shape us,” mused Winston Churchill in 1943 while considering the repair of the bomb-ravaged House of Commons.

Fineman, Stephen (2000b): Commodifying the Emotionally Intelligent. In: Stephen Fineman (Hrsg.), Emotion in Organizations. London: Sage, S. 101–114. Pongratz, Hans J. (2004): Subordination. Inszenierungsformen von Personalführung in Deutschland seit 1933. München/Mering: Rainer Hampp.

Subjective terms used in affective neuroscience include emotions, moods, feelings, affects and drives. Although emotion has long been studied, it bears no single definition. A review of 92 putative definitions and nine skeptical statements ( Kleinginna and Kleinginna, 1981) suggests a definition with a rather broad consensus: Essentially, if we are to design for the reflective level of the emotional design model, we must focus on what the product means to the intended user base, whether there is an existing set of attitudes towards the product or you are seeking to attach specific, meaningful messages to the product. Regardless of whether there is an established message attached or you are trying to impose meaning to your product, at the heart of reflective design is the user's self-image. The predominant opinion is that we must now influence users or potential customers on some emotional level. When products elicit some positive emotional response, it is assumed that we will feel a connection with the product, which is more likely to influence our behavior with that particular product and the brand.Gray EK, Watson D. Assessing Positive and Negative Affect via Self-Repor. In: Coan JA, Allen JJB, editors. Handbook of Emotional Elicitation and Assessment. New York, NY, US: Oxford University Press; 2007. p. 171–83.



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