description":"It’s one of the most important skincare products, but what is serum – and how is it best applied?

If you’ve ever asked yourself any of these questions, you’re not alone! Ultimately, serum is a product that is generally water-based and when applied to the skin can penetrate deeply and target skincare concerns like wrinkles. It will often contain moisturising ingredients like hyaluronic acid.

Serums have a number of benefits. As they’re so light, they don’t feel too heavy on your skin and absorb fast, while they soothe sensitive skin too, so they’re often a good choice for people with oily or blemish-prone skin. They nourish skin while preventing dryness and offer a glowing finish, while improving the appearance of fine lines and wrinkles – these small bottles can be pretty powerful!

But how do you apply serum on your face, and around the eye area in particular? Let’s take a look.

" When to use it: Save the day cream for the morning and use this at night as the final step in your skin care routine, after cleansing and applying serums and eye cream. When to use it: Use this cream in the morning after applying serums or at night, post-cleansing and applying serums. For optimal results, use it before bed. Every consumer product has some impact on the environment. A good score here does not mean a product has a positive impact or no impact on the environment. The letters and colors used in this tool are designed to help you make comparisons to other similar products in L'Oréal's global portfolio, so you can make more informed choices.

description":"It's a day cream jungle out there: natural, hydrating, nourishing, mattifying, anti-ageing... Get it wrong and your skin will reply with an unsightly crop of spots and blemishes. Which is where our handy guide comes in that includes everything you'd want to know about day cream,"BOOST YOUR ROUTINE WITH A SERUM: Pair with our breakthrough NEW Age Perfect Cell Renewal Midnight Serum for even more skin-loving antioxidants. This powerhouse anti-aging serum helps reveal younger-looking skin. And it is PREFERRED TO THE #1 LUXURY NIGHT SERUM*. Try it for yourself and see! Fun fact — your skin goes into repair mode overnight, making it an optimal time to enlist the help of your most potent anti-aging skin care. This night moisturizer is formulated with the aforementioned, patented antioxidant and vitamin E blend that repairs the skin barrier while you sleep, to ensure you wake up with a soft, radiant and healthy-looking complexion. Since there is no risk of sun exposure at night, it doesn’t contain SPF, but the rich and creamy texture comforts and nourishes the skin. With continued use, new cells are revealed and skin appears younger with fewer wrinkles and increased radiance. Editor’s Note: The L’Oréal Paris Age Perfect Cell Renewal Midnight Serum also has a versatile texture that allows it to layer nicely under your moisturizer and makeup. So no need to worry about any weird lumps or pilling. INGREDIENTS: AQUA / WATER • GLYCERIN • HOMOSALATE • OCTOCRYLENE • ETHYLHEXYL SALICYLATE • ALCOHOL DENAT. • BUTYL METHOXYDIBENZOYLMETHANE • HYDROGENATED POLYISOBUTENE • BIS-PEG-18 METHYL ETHER DIMETHYL SILANE • DIMETHICONE • OCTYLDODECANOL • CETEARYL ALCOHOL • PEG-100 STEARATE • PEG-20 • CETYL ALCOHOL • TUBER AESTIVUM EXTRACT • TUBER MELANOSPORUM EXTRACT • ADENOSINE • CAPRYLOYL SALICYLIC ACID • NEOHESPERIDIN DIHYDROCHALCONE •

PREMIUM GLASS JAR: With its sleek, modern design and gold finishes, this moisturizer is the perfect addition to any skin care collection. Made from recycled and recyclable glass material, it’s beautiful for you, as well as the planet. url": "https://www.lorealparisusa.com/beauty-magazine/skin-care/skin-care-essentials/cell-renewal-midnight-serum" Featuring manuka honey extract, the Age Perfect Hydra Nutrition Manuka Honey Eye Gel helps to reduce redness and calm inflammation in the eye area. It is applied with a rollerball wand that provides a cooling and de-puffing effects. According to L’Oréal, this product reduces puffy bags, brightens dark circles, and promotes more youthful eyes in just one week. Photo Credit:Photography: Matthew Zach, Senior Art Director: Melissa San Vicente-Landestoy, Associate Creative Producer: Becca SolovayManuka honey can be found in several products in the Age Perfect line, such as Hydra Nutrition Manuka Honey Eye Gel and the Hydra Nutrition Honey Day Cream. Manuka honey is produced by bees that feed on the manuka shrub of New Zealand’s remote North Island. It is raw honey that has not been processed, which means it is full of live enzymes and vitamins. Manuka honey provides anti-inflammatory effects and helps to reduce redness. It also promotes skin regeneration, repairs cellular damage, and inhibits MMP (a group of enzymes that destroy collagen). When to use it: Every morning (after applying serums), smooth the day cream gently onto your clean face using circular motions. REVEAL MILLIONS OF NEW SURFACE CELLS, VISIBLY YOUNGER EYES: Age Perfect Cell Renewal Eye Cream is a twice-daily, anti-aging eye treatment that targets 5 visible signs of aging: dark circles, crow’s feet, bags, puffiness, and crepey lids. Made with an exclusive Antioxidant Recovery Complex, it helps to recover the skin’s antioxidant reserves day after day. Recommended by dermatologists, antioxidants help defend skin against damaging external aggressions and help boost its natural renewal process. Millions of new cells are revealed, and skin around the eyes appears younger. Formulated without fragrance, parabens, or mineral oil, it is ophthalmologist tested for safety and dermatologist tested, suitable for sensitive skin. L'Oréal Paris laboratories have formulated and combined these two active ingredients, rich in Polyphenols and Vitamin B, into a precious, highly concentrated serum. The formula stimulates the skin's natural cell renewal by creating the optimal conditions for this process, and prolongs the vitality of the skin. Enriched with Golden Micro-Reflectors, the serum instantly illuminates the skin. Over the past year, many of us have found comfort in ritualistic skincare routines, with serums and moisturisers becoming the beauty equivalent of our go-to leisurewear. And in the same way as we hunt out the softest, most luxurious finishes for our wardrobes, we want our skincare products to look and feel really indulgent on our skin.

description":"As we get older, our eyes will begin to show signs of ageing. After all, the skin around our eyes is thinner and more delicate than the rest of our face – eye wrinkles and crow’s feet around the eyes is completely normal, but there are ways to better manage them and reduce their appearance, if you’d like to.

You might be surprised at just how easy it is to reduce the appearance of crow’s feet eyes and those annoying wrinkles.

" While the Age Perfect Cell Renewal System is intended for mature skin, anyone dealing with fine lines and wrinkles, sagging, dullness and dryness can use it to treat their given skin concerns. With complex ingredients like vitamin E and a patented antioxidant blend that repair the skin barrier while boosting radiance and firming the skin, this skin care system does great work at targeting signs of aging. All skin types can benefit from continued use of this anti-aging, skin-renewing system. L’Oréal’s story begins in 1909 when Eugène Schueller, a young chemist, developed the first synthetic hair dye, which he called Oréale. Schueller decided to sell to the hair dye to Parisian hairdressers, and he formed his company in 1919. The guiding principles of his company, which eventually became L’Oréal, were research and innovation in the field of beauty. Over the years, the brand expanded from hair care products to perfumes, cosmetics, and skin care products. Today, L’Oréal is the world’s largest manufacturer of high-quality cosmetics and perfumes.Ideal for women in their 50s, Age Perfect Day Cream SPF 15 brightens and smoothes mature skin while reducing the appearance of age spots, fine lines, and wrinkles. This cream will deeply moisturize thanks to mineral oil and rosehip seed oil, while titanium dioxide provides broad-spectrum UVA/UVB SPF 15 sun protection. After cleansing the skin, follow up with the L’Oréal Paris Age Perfect Cell Renewal Midnight Serum. Apply three to four drops of the serum into your hands and massage it gently into the skin—in the morning, use it as a preventative measure to help your skin defend itself from daily aggressors like the sun and pollution. And at night you can use it as a repair treatment to correct and repair any damage created during the day by external aggressors like the sun and pollution. The antioxidants in the formula will also work to replenish the skin’s antioxidant reservoirs helping to boost its natural repair process. Step 3. Moisturize Your Skin The L’Oréal Age Perfect skin care line is designed for mature skin and includes a wide range of products, such as cleansers, oils, serums, creams, and lotions. Each product includes anti-aging ingredients so that you can combat signs of aging in every step of your skin care routine. Read on to learn the key ingredients and products included in the Age Perfect line, and how they can benefit your skin. Instantly hydrated, skin feels smoother and more supple. It appears illuminated with radiant vitality.