USA, HEINEKEN. "Strongbow Welcomes Spring With New Cherry Blossom Hard Apple Cider". www.prnewswire.com (Press release) . Retrieved 13 October 2020. Strongbow is a dry cider produced by H.P. Bulmer in the United Kingdom since 1960. Strongbow is the world's leading cider with a 15 per cent volume share of the global cider market and a 29 per cent volume share of the UK cider market. [2] [3] Bulmer's is a subsidiary of Heineken International, the multinational Dutch brewer who also own the sustainable cider brand Inch's. [4] [5] [6] [7] Upshall, Emma (28 October 2020). "Heineken to buy Asahi brands, reunites global Strongbow portfolio" . Retrieved 11 November 2020.

Advertisements from 1998 to 2002 featured Johnny Vaughan and the "live to loaf" line. [37] The campaign focused on Vaughan's character, who was always finding new ways to get the most out of life with the minimum effort. [37] Vaughan was credited by Bulmers with giving credibility to the Strongbow brand among the key 18 to 24-year-old group. [37] Between 1998 and 2000 Strongbow sales rose by 30 per cent. [38] a b "Strongbow Red Berries, Ginger". cheersonline.com. 20 March 2015 . Retrieved 19 September 2016. Heineken phases out original Strongbow Hard Cider recipe with new flavors". bevindustry.com . Retrieved 19 September 2016. With beer, however, these sugars come from various grains and not from fruit. You can use barley or wheat for this, but also rye or even corn and rice. These grains must first be malted, the grains germinating and forming enzymes that can convert starch into fermentable sugars. Flanagan, M. (23 September 2004). Clare, Richard fitz Gilbert de [called Strongbow], second earl of Pembroke [earl of Striguil] (c. 1130–1176), warrior. Oxford Dictionary of National Biography. Retrieved 28 May. 2018, from [2]Heineken acquired the rights to Strongbow in Australia from Asahi in 2020. [14] Production methods [ edit ] Now-discontinued original United States bottled version.

The fresh look, which maintains Strongbow’s archer emblem, will be supported by its multimillion-pound campaign from April. Strongbow Hard Cider Launches Two New Brands - Brewbound.com". brewbound.com. 19 March 2014 . Retrieved 19 September 2016.What unites the two drinks is the conversion of sugar into alcohol and carbon dioxide by fermentation. As with beer, this is an extremely careful process, in which fermentation also partly determines the taste. After fermentation, the cider is further flavoured by a resting period of a few months. This is usually in wooden barrels, which we also know from some beer styles. How is cider made? Strongbow Apple Ciders Gold Apple cider 330 ml – Tesco Potraviny". potravinydomov.itesco.sk . Retrieved 13 October 2020. Initial strong 'cidery' flavour from the fermented bittersweet juice with a hint of 'appliness' or cooked apple coming from the culinary fruit. [1] a b c Week, Marketing (23 May 2002). "Strongbow drops Vaughan from advertising". marketingweek.com . Retrieved 19 September 2016. The NPD forms part of Strongbow’s ongoing strategy to lure young drinkers, having last year added the reduced-calorie Ultra Dark Fruit.

Speaking of the entire redesign, she said: “This is a huge milestone in the 63 years of Strongbow.”

Topics

That's why cider is suited to many occasions and due to the wide range, there is a variation to suit every person! Although any apple can be used, apples used in cider production are usually smaller than table apples and have a higher concentration of tannins. For this very reason, they are aptly named cider apples.

In 2022, a low-calorie variant, Strongbow Ultra, was introduced. The initial flavour of this variant, Dark Fruit, contained 95 calories per can, 30% fewer than the regular version of the Dark Fruit flavour. In 2023, Strongbow introduced an apple flavour to the range; the apple flavour contains 80 calories per can, 36% fewer than the Original flavour. Strongbow Original is one of the nations most popular ciders. Made with the finest apples, Strongbow has a distinctive golden hue and crisp apple flavour. Strongbow is “Refreshing by nature”and famed for its bittersweet, dry taste of Herefordshire apples. It’s tantalisingly delicious, sharp and tangy, the perfect pour for every occasion. Strongbow Dark Fruit Strongbow was the highest selling cider in Australia and was the second-highest selling cider in North America as of 2012. [2] Belgian-produced Strongbow Gold was introduced in Europe in response to cider's growing popularity on the continent in 2011. Heineken UK has unveiled Strongbow’s ‘biggest’ and ‘boldest’ redesign to attract a new generation of cider drinkers. Created with in-store findability and shelf standout in mind, the re-vamped products will be hitting supermarket shelves this month alongside a brand new flavour, Tropical Cider.It’s a new design that not only resonates and engages our loyal consumer base, but something that also appeals to new cider and Strongbow drinkers, and the start of a new chapter for us.” Cider is analogised with beer, becauseof the colour and possibly the presence of carbon dioxide but realistically it is more similar to a wine. They are both made from fermented or fermented sugars from fruit juice (apples and grapes, respectively).Sure, they have things in common, but these are two completely different drinks. CANADA: Strongbow enters Canadian market in Sleeman tie-up". just-drinks.com. 14 November 2001 . Retrieved 19 September 2016. What is it? It is an alcoholic drink that is made from fermenting apples, more specifically with the fructose in the juice. Given the wide variety of apples (sweet, sour and sweet-bitter), different combinations can lead to the creation of different flavours and colours with varying profiles and depths. There is huge variety! The cider leader’s “exciting new flavour” would encourage “experimental consumers” to try it “whatever the occasion”, Heineken said.