Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love.” We have 34 years’ expertise in adult-inspired soft drinks and, while this is the first time we’ve put the brand name to an alcohol product, all bottlegreen drinks are crafted using specialist, flavour-enhancing processes traditionally employed by winemakers, so the alcohol category isn’t totally alien to us.” Artesian is available now for a limited-time only, after debuting at Thornbridge's Peakender Festival in the Peak District over the weekend of 18 - 20 August.

When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Yorkshire-based brewery Timothy Taylor has joined forces with Derbyshire brewery Thornbridge to create the first collaborative beer in its 165-year history, Artesian (4.2% ABV). Combining Cascade, Amarillo and Citra hops, the new serve offers a fruity aroma alongside citrus notes with pale ale and crystal malts and a small amount of wheat and oats to create a smooth beer. Diageo liquid scientist Amanda Brown added: “It’s been an exciting journey working on Diageo’s first alcohol-free dark spirit.Thornbridge head brewer Rob Lovatt said: “We are incredibly proud to be the first brewery to work alongside Timothy Taylor’s for a collaboration. Timothy Taylor head brewer Andy Leman added: “It has been a pleasure to work alongside Rob Lovatt and the brewing team at Thornbridge to produce Artesian Elderflower and Gooseberry Pale Ale. I was just making medicinal tonic’ doesn’t fly at employment tribunals, by the way. The more you know… The new alcohol free rum is the latest product, and first dark spirit, to join Diageo’s alcohol-free portfolio, following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% They have a great reputation for their partnerships, and share our uncompromising passion for quality and consistency, so were a natural choice for brewing our first collaboration."

Brewed for easy enjoyment with Crytal, Chinook and Amarillo hops with pale ale malt and wheat, the new serve boasts notes of elderflowers and gooseberries, well matched with goats cheese and fig crostini's. Head brewer Mike Unsworth said: “While the main hop is the Citra variety, we used a smaller selection of other aroma hops to create a really refreshing and well balanced pint. Shepherd Neame’s Cask Club was launched in 2019, offering a new range of limited edition innovative cask beers incorporating modern styles and flavours, while also celebrating some seasonal classics. Nearly everybody at Thornbridge regularly drinks Landlord, so to create a modern pale ale with them is really exciting for the whole team.”

More Alternatives…

With a resurgence of rum as a drink of choice and 47% of UK adults switching between alcohol and low and alcohol-free drinks, according to data from Kantar Alcovision earlier this year, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative", Captain Morgan global brand director Samori Gambrah said. Premium cordial brand Bottlegreen and award-winning vodka producer Edwards 1902 have joined forces to create Elderflower Vodka Liqueur (20% ABV).