Available in White Citrus, Raspberry Rose and latest launch, Mango Passion, DRTY's three flavours are 4% ABV, less than 90 calories a can, zero carbs and zero sugar: Essentially tastes like vodka soda but better. Perfect for long picnics in the park, then.

The concept of flavored malt beverages has been popular since the 1990s. [7] The first widely available commercial example of the style was Two Dogs, which was brewed in Australia in 1993 and was claimed to be the "world’s first brewed alcoholic lemonade" (falsely, because of the pre-existence of traditional drinks like sima, a fermented Finnish drink). Two Dogs paved the way for similar commercial products such as Hooper's Hooch and Mike's Hard Lemonade. These alcoholic alternatives were commonly known as alcopops in the United Kingdom and malternatives in America. David white came up with the idea for alcoholic water in 1996 when he came up with the idea for a project. Enjoy the taste of Passionfruit and Mixed Berries Kopparberg in a lighter form, with their hard seltzers. Plus try their latest flavour, Strawberry. Made with natural fruit flavour and at 93 calories a can, these 5% alcohol will be your new go-to. Mike’s Hard Seltzer, a refreshing, alcoholic sparkling water with real fruit flavours, is AB InBev’s global hard seltzer brand and was launched to the UK market in 2019. At 100 calories per can and 5% ABV, it appeals to consumers looking for a lighter alternative without compromising on taste. Hard seltzers hit the UK - but will they see the same success as in the US?". beveragedaily.com . Retrieved April 22, 2020. a b Dimitrakis, Theano (February 17, 2022). "White Claw Marketing Strategy: How the Hard Seltzer Brand Manufactured Viral Growth". NoGood™: Growth Marketing Agency . Retrieved January 31, 2023.Shank, Theresa. "The hard truth about hard seltzer: It's not as 'healthy' as you may think". Inquirer . Retrieved January 21, 2023. Drty Hard Seltzer’s are not just sugar- and sweetener-free, they’re also one of the few low carb seltzers on the UK market. Personally, we just love the chic cans and the even chicer flavours – raspberry rosé and white citrus. Delicious. Available at Whole Foods, Pilkington, P. H.; Margaritis, A.; Mensour, N. A.; Russell, I. (January 2, 1998). "Fundamentals of Immobilised Yeast Cells for Continuous Beer Fermentation: A Review". Journal of the Institute of Brewing. 104 (1): 19–31. doi: 10.1002/j.2050-0416.1998.tb00970.x.

Across all hard seltzer brands, there is a median of 100 calories, 2g of carbs, 0-2g of sugar while still maintaining 5% alcohol. Additionally, most hard seltzers are gluten free. Seltzer marketing has claimed that these beverages offer a healthier alternative to drinking more calorically heavy alcoholic beverages. [12] Companies use these facts to their advantage, often stating the nutrition facts in easy-to-read and obvious places. The social media presence of hard seltzer companies is massive and often depict healthy people drinking and having fun, further perpetuating the notion that hard seltzers are a healthy alcoholic alternative. [13] However, although it may be ‘healthier’ in many ways, nutritionists have warned that this is not a healthy beverage. Many hard seltzers have added flavoring and are mixed with sugary soda waters to add sweetness. [14] Branding [ edit ] a b Jennings, Rebecca (August 20, 2019). "Hard seltzer is here to stay". Vox . Retrieved December 30, 2019. Made using only natural ingredients, these Cucumber, Yuzu and Hibiscus & Rose flavoured seltzers are a balanced and refreshing drink created using sparkling water infused with natural fruit flavours and botanicals, inspired by the travels and experiences of the founders. Buy it online at Ritzen, Stacey (August 2, 2019). "Best White Claw Memes: Why Has the Hard Seltzer Gone Viral?". Dailydot.com . Retrieved August 3, 2019. Newly launched by Coca-Cola (and marking the brand’s first move into the alcohol market in Europe), Topo Chico is the Mexican sparkling mineral water brand that’s long been favoured by mixologists worldwide. Now, Topo Chico Hard Setzer adds alcohol to the mix, with three flavours:Tangy Lemon Lime, Tropical Mango and Cherry Acai. Availablefrom

Huddleston, Tom Jr (December 5, 2019). "How White Claw and the hard seltzer craze are taking on beer—and taking over America". CNBC . Retrieved October 9, 2020. Our product is all of the fun without the compromises, and we want consumers to taste that.” said the brand’s product owner, Ana De La Guardia. Since our initial launch last year we’ve seen tremendous growth in the hard seltzer space. As people in the UK actively try to live healthier lives, they are looking for more options in the ready-to-drink space that deliver on taste but remain light and refreshing, relying on natural flavours.

Much like the boom of flavoured gins that propelled the spirit’s recent rise in popularity, hard seltzers come in a wide variety of fruity flavours and alcohol mixes, making the options endless and their appeal vast.They also tend to come in rather We want to be a company that brings all people, not just “beer people”, together and hard seltzers are an integral part of this.With awareness and demand across Europe starting to increase, we’re well-placed to help retailers tap into this exciting market and strongly believe that hard seltzers have a bright future.” Made in the UK with triple distilled Vodka and Cotswolds spring water and no artificial ingredients, High Water flavours include cucumber & mint, lemon & elderflower and mango & peach. Get it online at This launch marks the first time that Mike’s Hard Seltzer has been available to consumers outside of the US and UK, with Europe still representing a largely untapped market for the category and consumer awareness beginning to rise.Woolderink, Nicole (2022). "Is hard seltzer considered as a new (un)healthy drinking alternative?" (PDF): 87. {{ cite journal}}: Cite journal requires |journal= ( help) Category leading spiked seltzer brand, Mike’s Hard Seltzer, is expanding its presence in the UK this month, having secured listings at Tesco and Morrisons. Hard Seltzer Craze Makes White Claw Maker a Multibillionaire". Bloomberg.com. November 8, 2019 . Retrieved January 21, 2023. Big beer pops top on new hard seltzer brands in 2020". www.spglobal.com . Retrieved October 9, 2020.

Nanos, Janelle (February 25, 2016). "5th Generation Beermaker Tries to Tap New Market". The Boston Globe . Retrieved April 25, 2020. The von Mandl Family independently own a remarkable collection of Iconic Wineries and Estate Vineyards in British Columbia’s Okanagan Valley. These distinctive, award-winning wines are distributed in Canada by Similarly to beer, fermentation is needed to make these drinks alcoholic. However, instead of yeast converting to glucose, [24] the fermentation process of Hard Seltzers consists of directly fermenting a sugar base. This fermentation process yields a discoloration in the product so effective filtration practices of these colors and odors is necessary. A common filtration process consists of a carbon treatment which uses CARBOFIL RW, RHC or CA filter sheets. [25] This creates a plain alcohol base where flavor can be added afterwards. Vodka Soda In A Can Is The Low-Calorie Hit Taking B.C. By Storm". HuffPost Canada. August 20, 2019 . Retrieved April 22, 2020. Bernstein, Joshua M. (June 21, 2019). "Like LaCroix, but With a Buzz". The New York Times. ISSN 0362-4331 . Retrieved December 5, 2019.

Hard seltzers have been a big deal in the US for a few years now, but they’ve only just migrated their way across the pond. However, they’re already being hailed as the latest boozy phenomenon. What is a hard seltzer? Contois, Emily J. H. (2022). "White Claw and Gender Neutrality: What Hard Seltzers Reveal about Alcohol Advertising's Long Journey toward Gender Inclusion". Advertising & Society Quarterly. 23 (2). doi: 10.1353/asr.2022.0014. ISSN 2475-1790. S2CID 251044774. Hartmans, Avery. "Brands like White Claw and Truly changed the way Americans drink. But a crowded market and changing consumer behavior may have officially ended the hard seltzer craze". Business Insider . Retrieved January 21, 2023. The sippable seltzer perfected with a delicious balance of lemonade sweetness and tartness that only Mike's could make. Available sizes A Definitive List Of 32 Hard Seltzer Brands Available In Australia". Boss Hunting. December 31, 2020 . Retrieved December 31, 2020.