The result? Serie Expert Metal Detox offers a 3 step professional protocol to eliminate metal build up, dramatically minimising the risk of breakage by 87%* and ensuring a reliable colour result every time.

We’re trying to say it’s really up to us to protect our hair as best as possible to maintain the healthiest hair we can. The level of metal in hair can vary, and this will depend on the water quality where you reside, along with the hair porosity of each individual. Yup, we all have metal in our hair. "The amount varies depending on where you live, your hair porosity and what type of water [quality] you have, which tends to affect your hair color as well,” says Kim. “Basically, if your water passes through pipes, you are definitely depositing metals into your hair, which can lead to breakage and unreliable color results.” Once inside, Glicoamine will successfully neutralise metal wherever it is located, a breakthrough for colour, balayage, and lightning services.

Pharmacy product

Introducing the L’Oréal Professionnel Metal Detox Collection. This incredible range could be the answer you didn’t know you needed, as it’s specially designed for a problem you may not be yet aware of – metal.

The Metal Detox innovation took the industry by storm. And now that L’Oreal has added a new multi-tasking addition to the range, your clients can focus on having fun in the sun whilst ensuring their hair stays in ultimate condition. The Metal Detox hair system is a professional hair care protocol that neutralises metal deposits found in the hair fibre. This is done through key ingredient Glicoamine, which is small enough to penetrate the hair follicle. With Metal Detox, your colourist will achieve better colour results at the salon during colouring, balayage and lightening while also lessening the risk of hair breakage. test Metal Detox pre-treatment + technical procedure + shampoo + mask. 2no impact on lift and optimized colour uptake. One of the primary sources of metal deposition on hair is from hard water. This line has exceptional resistance and performance for efficacy in this realm,” says Deborah Lin, PhD. She’s also one of Better Not Younger’s brand ambassadors, and uses the product regularly in her own haircare regimen. “Hard water refers to water that contains higher levels of minerals, primarily calcium and magnesium in tap water, but can also include copper, iron, and other metals. The presence of these metals can impact the performance of some shampoos and conditioners in the shower, making it harder to spread products in the hair, have good foam, and yield a poor rinse-out. This can result in buildup on the hair shaft and leaves hair feeling dry, straw-like, looking dull and grimy over time. Have you ever performed a colour treatment on your clients, making sure you used the perfect technique and precision, JUST for the results to be far from what you or the client expected? Don’t worry; you’re not alone and are likely not to be blamed for this. Today, we’re here to explain why this might happen and provide stylists with a game-changing solution. Shop NowInaccurate colour results following a colouring or lightening service, fast colour fading and dulling or altered tone with subsequent washes can all be frustrating experiences for both clients and professional hair colourists. Research has shown that metal build up in hair follicles pre and post colouring services can contribute to these unwanted changes. Apply the Metal Detox shampoo evenly onto wet hair. Then, lather until the formula transforms into a rich foam, followed by rinsing. Depending on the client, shampoo either once or twice. During a colouring or lightening service, your professional hair colourist will implement the 3 step in-salon protocol which includes theDetox Pre Treatment Spray, Metal Detox Shampoo, and Metal Detox Conditioner. Depending on your hair type or needs, the Metal Detox Mask may also be used.

Read on to discover how metal could affect your work and how the Metal Detox range can help… The breakthrough discovery Yes, metal. It’s often overlooked, but it can seriously impact the results of your lightening colour treatments – and not favourably. Harmful metals can get into our water from pipeline erosion, exposing our hair to these harmful metals. And unfortunately for our hair health – most pipes are made from copper materials.How L’Oréal Professional’s Curl Expression range can benefit your clients with curls, coils & waves The Metal Detox system works to remove copper particles, keeping blondes bright and fresh and brunettes radiant and true to tone.