As such it works really well as a resource to further expand and clarify many of the principles outlined above. These individual principles are broken down into 10 chapters, from ‘How people see’ to ‘How people decide’. Thus, unexpected rewards are more effective than expected ones at motivating people, and extrinsic rewards in general are unreliable motivators. e. the rat gets a pellet the first time he presses the bar after every 5 minute interval) or a number of bar presses (i.

To give you a taste of how information robust this book is, I’ve provided some of her points mentioned in the book below. As designers, it’s important that we take into account how we weigh and consider different visual behaviors in the layout of our webpages and applications. Therefore, if you’re ever conveying information – whether in a presentation or an ad – make sure you don’t provide too much at once. All the content, the facts and the studies presented were mostly correct, but they were plain and obvious.Whether it was an iPhone or one of Mies van der Rohe’s famous chairs, a well-designed object is unmistakable and unforgettable. Asking people to do something for an extrinsic reward results in them being less motivated to do it again later than if you ask them to do it but don't promise a reward. We will look at the way our vision works, why we remember things and other cognitive functions of the brain – Three key things that every designer, ought to know. You are such a talent and I can’t wait to read this one :) Your book, “How to get people to do stuff” is required reading for my MS class at Bentley University in UX Leadership and Management. This is because of the goal-gradient effect: people accelerate their behavior the closer they get to reaching a goal.

On top of that, the "Takeaways" section, instead of being a summary of the chapter, is actually where the author tells you how to apply that knowledge, without much further explanations.In my opinion it's one of the best books for understanding the psychological benefits behind the designing. Takeaway: It is almost completely impossible to do two things at the same time, so even if you think you are good at multitasking, it is just as likely you have never actually done it. The one thing I found cumbersome was that many URLs to resources were extremely long and complicated. So, in other words, when we recognize a coffee mug what we are actually doing is recognizing a pattern in the arrangement of the mug’s geons. You’ve probably had the experience of encountering a door handle that doesn’t work the way it should: the handle looks like you should pull, but in fact you need to push.

Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern. They don’t seek out—in fact, they ignore or even discount—information that doesn’t support what they already believe. At the end of each of the 100 sections, there's a box of Takeaways, which gives practical advice on how the principles from the section can be applied to design.Should you choose to purchase this book, be aware that Weinschenk's background is in web design and usability.

ana kadar okuduğum en başarılı ve yararlı tasarım kitaplarından biri olan "100 Things Every Designer Needs to Know about People", her tasarımcının kütüphanesinde bulunması gereken rehberlerden biri. Weinschenk is a practical guide to human behavior, revealing 100 things that designers need to know about the brain, cognition, and perception to create effective designs that resonate with people. That’s why advertisers place ads at the sides of a web page; they’re guaranteed to receive attention. When not teaching, speaking, writing, or blogging, Susan reads books, watches movies, and sings in a jazz band.Every waking moment, your subconscious deals with roughly 40 billion pieces of information, of which only 40% makes it to your conscious brain. If you are an avid digital products user you will be able to feel whatever is written in the book as you would have come across the things mentioned at some point in time or another. And the totality of your audience’s experience is profoundly impacted by what you know — or don’t know — about them. On every chance possible the author tries to extrapolate the article results often committing logical fallacies.