Just in time to mark the rise of the new ‘super power’ nation, world player Hennessy launched a limited special edition VS Cognac designed by street artists and twin brothers Os Gemeos from Sao Paulo. Sao Paulo is famous for its unique graffiti scene, with amazing wall paintings dispersed all over the city. You can visit entire streets that are covered in graffiti, alleyways covered in drawings and landscapes and huge public walls painted with local imagery and colorful sceneries.

In a world that’s developing a true penchant for the small and the artisan, it can be tough for a world leader to compete. After all, creating cognac by volume calls for a very different production method to that of the craft creator. However, Hennessy has certainly risen to the challenge with its Master Blender’s series. JonOne’s real name is John Andrew Perello, a Dominican Republic-born street artist who grew up in Harlem and has used his real-life experiences to create artworks that are bright, colorful and have a real ‘feel-good’ factor to them. Today he’s an international name, with artworks displayed in galleries as far afield as Singapore, London and Paris, as well as closer to home in New York and Miami. Initially, his work was classified as freestyle street art, but today he’s also working on painting and creating refined abstract pieces. One other difference is that these limited edition bottles were 700ml in size, as opposed to the slightly larger 750ml of the original Hennessy VS KAWS. Created by admired Cellar Master Yann Fillioux, the eaux-de-vie that make up the blend have been aging in 250 handmade, specially commissioned 250 liter Limousin oak barrels. Before the eaux-de-vie were placed in these, they had already been aged for at least a decade under ‘optimum conditions’. Carrying on in its highly successful series collaboration with street artists, for this 2012 edition Hennessy teamed up with probably one of the biggest names in graffiti, Futura.Later on, in 1987, this group further merged with the luxury clothing brand Louis Vuitton, creating the largest luxury product conglomerate in the world: LVMH. Kilian Hennessy was part of the advisory board of the company until his recent death in 2010 (at the age of 103 years!).

Yann and Renaud took to the floor to make a speech, and present the beauty that is the Hennessy 8 decanter. Following this, there were some photo opportunities, including the chance for Sophie to get a shot with Cellar Masters old and new, along with the decanter.They are particularly noted for their global campaign with US rapper Nas, called Wild Rabbit in tandem with the VS Cognac. Latest Campaigns Famous for his work on the New York underground system in the 1970s, this legendary street artist was invited to Hennessy’s headquarters in Cognac to learn about the ethos of the company before creating a bright, funky, 21st-century bottle for this VS cognac. Grady, Constance (2019-08-26). "How the Taylor Swift-Kanye West VMAs scandal became a perfect American morality tale". Vox . Retrieved 2021-12-07.

The rarest products are Cognac Ellipse, the Cognac Richard and of course the “Beauté du Siecle”, a particular blend of reserves designed by the artist Jean-Marie Othoniel in an edition of 100, which is worth 180.000 Euros on the market today. A History of Jas Hennessy & Co Peter Saville has become an icon due to his legendary artistic vision and desire to push boundaries through his work. For the 2015 Hennessy VSOP Privilege limited edition, Saville explored chromatography to draw attention to individual components of a complex across the color spectrum. With his technique of data visualization, his Hennessy design reveals an architectural, emotionally resonant imagery of color, contrast, finish and texture. Each of the 150 limited-edition bottles (one for each year since the launch of the original Hennessy XO) are numbered and imprinted with Gehry’s signature and would make the dream bottle for Cognac collectors alike. Hennessy collaborated with Marc Newson to create the iconic 2017 XO decanter, and so invited the internationally acclaimed designer to reimagine his original design and create this stunning new variation. Yann did another speech before officially handing over the title of Cellar Master to Renaud. Together they explained to guests exactly how they’d come up with the concept for Hennessy 8 and how they’d gone about presenting the blend. Everyone was then presented with a tiny bottle containing a glass of Hennessy 8.As if all that was not enough, there were live performances and demonstrations at each of the destinations. These shows featured work from local artists – something Hennessy is proud to be behind, and a testimony to the strong links the house has to the countries to which it exports.