Fudge Clean Blonde Damage Rewind Shampoo is a cult favourite purple toning shampoo that banishes brassy tones from blonde hair while strengthening it with Opti-PLEX technology.

LIVE Silver Shampoo | Schwarzkopf LIVE Silver Shampoo | Schwarzkopf

It requires frequent salon visits to keep highlights, balayage, and dye jobs fresh and demands proper care between treatments so that it lasts. This was one of the shampoos that was recommended consistently when we asked our community what they love to use. With Dumb Blonde Purple Shampoo, you can maintain a gorgeous blonde look without the hassle of yellow and brassy tones.According to Charlotte, she needed better insight into the human skin, hence the dermatology degree. When you use the wrong shampoo or wash too often, your strands can quickly turn brassy (read: yellow). This sulfate-free shampoo instantly erases yellow tones and damage from blonde hair, leaving it 95% stronger. Our purple shampoos will banish brassy tones, while our intensive conditioners rebalance nourishment in the hair.

Schwarzkopf LIVE Purple Shampoo, Vegan, No Yellow, Purple

Depending on your hair colour, LIVE Silver Shampoo can replace your regular shampoo or be used as needed to get your blonde bright again.It features violet toners that help to increase cool tones and banish yellow and brassy tones, resulting in improved vibrancy and shine. It was really pleasurable to wash our hair with and we noticed some brassier tones in our hair completely vanished. This consistency makes it easier for the pigment to penetrate the hair and balance out brassy tones.

Touch of Silver - PROVOKE Touch of Silver - PROVOKE

This was the product that felt the most like ‘shampoo’ to us, rather than a ‘treatment’ for our coloured hair. Platinum blondes will see improved brightness and shine, while bleached hair will lose its nicotine tones, restoring purity of colour. It will adjust and correct your color, creating new undertones and reflexes, but it will not actually make it any lighter or darker than it already is. This coloured hair treatment helps repair the damage caused by highlights and bleach, transforming straw-like hair to silky soft hair in just 1 use. Enriched with blue and violet pigments, this shampoo protects hair from daily oxidation and pollution, restoring shine and softness.Great for toning and sulphate-free, this miracle formula is also designed to strengthen hair and smooth the appearance of damaged cuticles. If your hair does pick up some lavender tones, you can tone them down by washing with a clarifying shampoo. Purple shampoo is effective whether you have natural, colour-treated, or highlighted light tones in your hair. Meghan Foreman, hairstylist at Salon Eva Michelle, likes this formula because it's made from a blue base, so if you have blonde highlights on a brown base, it'll help tone both hues. A powerful purple shampoo with enough pigment to correct brassy and yellow tones on icy blonde color, says celebrity stylist Rikki Gash.