With the new launch of Blue Raspberry Ice Lollies and Ready to Drink Cans having taken social media by storm, it’s evident to us that these are the kind of products that people are looking for to fill that gap within the market. Au has become the biggest super premium vodka brand in the UK in terms of sales, with the exception of Smirnoff, and in the space of a year, grew from a small office in Swansea city centre to a warehouse in Cwmdu industrial estate.

Lollies - Blue Mr Freeze Ice Pops - Naturally Flavoured Ice Lollies - Blue

There were 1,126 comments left on a post on Au's Instagram page, whilst 469 have discussed the new product on its Facebook page. We recommend that you always check the packaging for allergen advice and talk to your doctor if you need any further food allergy advice.

On top of this, our ready to drink cans pre-sold one million cans to wholesalers who have estimated that this will be the most in demand drink of the summer. And it seems fans of the brand have already given the new products a big thumbs up, with many leaving comments on social media about how they can't wait to try them out.

Lollies - Sour Blue Raspberry Flavour Vidal Tongue Painter Lollies - Sour Blue Raspberry Flavour

However, food products are constantly being improved so their ingredients and the other information we publish here, including details of their nutritional content and allergy advice, is liable to change. Au Vodka's lollies are in one of its most popular flavours - blue raspberry - and each has a 5% ABV. Our ice lollies, having only launched last week, instantly went viral on TikTok and Facebook and within six hours had completely sold out. Please remember that products suitable for vegans may not necessarily be suitable for people with food allergies, as advised by The Vegan Society. Co-founder of Au Vodka, Charlie Morgan, said: “Having brainstormed next moves for the brand and with summer coming up, we saw a huge demand for products that offer more versatility to enjoy wherever, whenever.For this reason, we strongly recommend that you always read the actual product label carefully before using or consuming any product. per piece, and have been formulated with a special syrup which Au says creates a sweet and refreshing taste.