Air dry your hair naturally or air dry halfway and finish on a low temperature with the dryer at a distance. Use a hair mask like Pantene Keratin Oil to help protect from heat damage.

Hair straighteners apply direct heat to hair which over time weakens and dries hair, leading to damage. Well, we have some good news… our products are specially formulated to protect the very protein that makes up your hair, so it looks and feels stronger. Keratin protein: what is it?

Disclaimer

The good news is that dry oil is so versatile that there are many instances where your dry hair will really benefit from oil, both before and after styling or even on your non-wash day when your hair doesn’t benefit from your conditioner. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned. We know the weather can really wreak havoc on our hair, and so dry oil can be really beneficial in protecting your hair against the elements. In summer, the higher UV levels can cause damage to your hair, while the harsh temperatures and cold winds of winter also put your hair through the wringer. Equipped yourself with one of those two oils – depending on your major hair need – and give your hair the power to go through the winter or summer harshness.

Simply put, keratin is a protein that can be found in the make-up of hair. Did you know that, pound for pound, hair is actually stronger than steel? 85% of our hair is made up of proteins, mainly keratin protein, which support strong hair growth. Hot tools increase your chances of damaged hair. Over time heat exposure affects hair’s keratin strands, a protective protein that sustains hair structure and health, leading to weak damage prone hair. Preventing and protecting is a must for all hair types, avoid direct heat as much as possible and use good quality protective shampoos, conditioners and hair masks.Case in point: you can apply our hair oils to both dry and damp hair. After washing and wrapping your hair in a cotton T-shirt or microfibre towel, while your hair is still damp, massage into the mid lengths and ends. This will give your hair an extra hit of moisture before blow drying. Remember to use heat protection such as Pantene Gold Series Thermal Heat Protector before this last step! All our products contain our nutritive Pro-V blend - a blend of ingredients which harnesses the power of strengthening Pro-Vitamin B5. Our formulas replenish your hair’s lipids and help to protect the delicate proteins, like keratin, from damage, for shiny and healthy-looking hair. Hair takes time to repair, but the first visible signs can be even after the first treatment. Protective nourishing treatments can have hair looking and feeling great again in a matter of weeks.