In the influencers’ defence, Laura Anderson, another Love Island veteran, who is in Dubai, said: “I saw someone in my comments saying you’re on holiday, but when you’re working you’re not on holiday … I’m definitely not out and about every day as I need to be on my laptop working and life here is strict.” This makes EthOss unlike other bone regeneration materials that cannot be re-entered for at least 9 months. Although multiple surgeries are required, layering can take place in the same time frame and is a viable way of regenerating bone when there is a large (or vertical) deficiency. What advice would you offer to someone considering a switch to using EthOss for bone grafting procedures?

With all of them coming in, getting reservations at attractions and slots for residents has been so difficult,” said Rhea Matthew, a social care executive. She said the problem was a specifically British one and coincided with the rising case count in the UAE. “Our city became so full overnight. Things were good and then boom – tourists everywhere. Things are escalating here and it’s scary.” He is adamant that he has no specific ambitions, nor fears of his superproducer era coming to an end, calling it “an interesting conversation for someone else to have”. Antonoff’s only concern is “just to be”, he says – to focus on what he can control in his work and what really matters outside it. “I’m just looking for that feeling – I spend most of my days carving shit away to get to that.” Oukhellou, also an influencer, had previously explained that the Dubai trip was for an unavoidable product launch. “We are here for work purposes, for business,” she said. “Obviously we’ll make the most of it while we’re here as well.” Antonoff is all too conscious of these conversations. “Because I do a few things, it becomes hard – rightfully – for people to understand it,” he says. He describes the coverage as “trying to put the whole thing together … an endless labyrinth of how I’m doing it. The work is the work; that’s not really for me to define.” This safety factor is especially significant in sinus cases, as it minimises the risk of sinusitis compared to other materials. What are your long-term observations when it comes to using EthOss? How does it fare over the years?

But Olivia Attwood, yet another Love Islander, summarised such arguments derisively from her home in Manchester. “It’s the constant ‘I’m working, not on holiday’ shout,” she said in a video. “There is a difference between being able to earn money wherever you are, and being there for work.” With “essential work trips” being one of very few consistently allowed justifications for travel as the UK’s rules have fluctuated over the last few months, some of the influencers in Dubai are trying to indicate that their 3,400-mile trip was a necessary part of their work – appearing in videos and paid-for endorsements.

Sarah Penny, head of content at the marketing agency Influencer Intelligence, said that such posts were ill-advised even from a branding standpoint. “We’ve been monitoring the situation throughout the pandemic and it’s clear that audiences are very sensitive to people’s [behaviour]. I completely understand they have to work, but it’s a very blinkered and short-term way of looking at it.” Others could have travelled before the UK ban on non-essential international journeys was imposed in November. The Love Island star Kaz Crossley has been there since October and, her agent said, was therefore a “resident” rather than tourist, the same claim made by fellow islander Georgia Harrison.

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It’s crucial to note that the periosteal release should be done using the blade technique, not the brushing technique, as the material requires an intact periosteum for success.

Following that, I became a member of the Royal College of Surgeons in 2008. Over the subsequent years, I worked within the speciality of oral and maxillofacial surgery across various health trusts within the UK. About eight years ago, I made the move to Jersey in the Channel Islands to establish my private practice.Its chief executive, Keith Herman, said the company had advised about 15 influencers it works with, and who are in Dubai, against posting at the moment. It’s important to become familiar with the specific techniques and applications of EthOss. This material can be quite technique-sensitive, so understanding how to mix and use it properly is crucial! My practice is limited to oral surgery, the provision of dental implants and full mouth rehabilitation. I’ve been using EthOss for 10 years now. Could you share your experience using EthOss as a bone graft material? How successful have you found it to be? In most cases, I have follow-ups of five years plus, in which I observe nice radiographic appearances of the graft area. This highlights that the material, by this stage, has been fully resorbed and replaced by host bone. This is an extremely positive outcome regarding the longevity of these cases. I graduated from Glasgow University in 2006 and spent the next two years within a speciality training programme at the Edinburgh Dental Institute.

With his wife, the actor Margaret Qualley, at the Grammys in 2022. Photograph: Emma McIntyre/Getty Images for The Recording AcademyAdditionally, if you’re using a flap approach, it’s important to ensure a tension-free closure. This can be achieved through good periosteal release. Dr Andrew Fish describes why EthOss is his go-to bone graft material and how it stands out from the rest. Please tell us a bit about your journey into dentistry. On stage in New Jersey with Taylor Swift on her Eras tour. Photograph: Kevin Mazur/TAS23/Getty Images for TAS Rights Management Most have listened to us,” he said. “We’ve told them the world has changed over the last two weeks, you’ve got to be more sensitive to who is seeing your posts.” In their defence, he said, some had contracts to honour and were inexperienced. But he added: “Morally they should just lie low at the moment.” Additionally, consider the benefits for soft tissue maturation and profile improvement, even in cases where hard tissue grafting may not be required.