Toxins: Environmental pollutants, cosmetics, domestic products and smoking cause high levels of oxidative stress in the body and an increased need for antioxidants Natural lipids’ are how Zooki refers to the layer of essential phospholipids that surround the nutrients in all theirproducts.

Brands just slap the word ‘liposomal’ on the product and try to make as much money as they can, until and if they get called out on what they are doing. Unfortunately, too many people want to make too much money and have no significant ethics. Taking a product that you believe to be liposomal but isn’t deprives people of the absorption benefits of true liposomal vitamin C. It is terribly unfair to consumers who are paying for a very specific technology that in many cases simply isn’t utilised in the product! Vitamin C is widely recognised as a powerful antioxidant and for its role in supporting the immune system. It is also involved in many other processes and pathways in the body and affects a number of organ systems. Some of its main roles include: Vitamin C as an antioxidant Zooki is organic, plant-based glycerin derived from coconuts to keep the moisture content low, the sweet taste and the vitamin c solution stable. It is has 100% natural, sustainably sourced ingredients with particular emphasis on avoiding ingredients such as potassium sorbate, sodium benzoate and alcohol. Glycerin, Liposomal Vitamin C Proprietary Blend ( Sunflower oil containing Phosphatidylcholine and Vitamin C as L-Ascorbic Acid), Purified Water, Natural Flavours (Citrus oil and Vanilla), Vitamin E, Natural Colours (Beta Carotene), Potassium Bicarbonate, Sucrose( <0.1g) Oleic Acid, Acid (Citric Acid) , Liposomal Proprietary Blend 4000mg of which Phosphatidylcholine 1000mgVitamin C is involved in the synthesis of L-carnitine (5), which supports energy metabolism and helps to reduce fatigue and tiredness. It's also a vital nutrient for our adrenal glands, which are responsible for regulating the body’s stress response. In cases of chronic stress, our adrenal hormones can become imbalanced, leading to fatigue. Vitamin C can also help to reduce the overall burden and energy demands of stress on the body through its role in reducing oxidative stress. Vitamin C and cognition We all think we know about vitamin C, right? We know we need to eat a bit of fresh fruit occasionally and if we get a cold that's what we should take for a couple of days but otherwise it's nothing we need to worry about too much. We can’t make it. We can’t store it well. But we certainly need it on a daily basis. Arguably a contender for ‘hardest working vitamin’, vitamin C shows up to boost your energy, support your skin and bolster your immunity. It’s needed to produce and regulate the stress hormones and helps virtually every major organ in the body function properly. One of vitamin C’s many immune-supporting roles is as an antioxidant (1). This means it's able to mop up free radicals, which cause oxidative stress and inflammation in the body. Symptoms of scurvy, related to defects in connective tissues, develop after 8 to 12 weeks of irregular or inadequate intake. Signs and symptoms can include chronic inflammation and weak blood vessels (due to decreased collagen production). Weak blood vessels can lead to easy bruising, excessive bleeding, swollen and bleeding gums, loose teeth, coiled hair, and broken facial capillaries (spider veins). Other signs and symptoms include anaemia, muscle and joint pain, bone pain, mood changes, and depression. Vitamin C sources

We know it might be slightly confusing - it’s hard to imagine how we could make Zooki taste so good without artificial additives and sugars. However, despite the sweet taste, all Zooki products are completely free from sugars, artificial sweeteners and additives. Nothing but natural goodness and high impact nutrients! All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [ view on map] Potent Antioxidant Protection: Zooki Liposomal Vitamin C is a powerhouse of antioxidants that help combat free radicals, reducing oxidative stress in your body. By neutralizing harmful molecules, this supplement helps protect your cells from damage, supports collagen production, and promotes healthy skin, joints, and cardiovascular health. YourZooki said the advertised product had been analysed using a variety of testing methods which, they believed, confirmed the presence of liposomal vitamin C particles. They provided copies of two independent studies, one from 2017 and one from 2020. They detailed the methodology used, which they said had ensured that the liposomes were not ruptured prior to testing. They also submitted a specification document detailing the composition of the product. AssessmentAs a water soluble vitamin, vitamin C does not stay in the body very long. In most cases, it's excreted within 24 hours. This means that it is absolutely necessary to get our vitamin C from external dietary sources or supplementation on a daily basis. Vitamin C-rich foods

Ingredients: Glycerin (Coconut sourced), Lipid-wrapped Vitamin C Proprietary Blend (Sunflower oil containing Phosphatidylcholine and Vitamin C as L-Ascorbic Acid), Purified Water, Natural Flavours (Citrus oil and Vanilla), Vitamin E, (D-Alpha-Tocopherol), Natural Colours (Beta Carotene), Potassium Bicarbonate, Sucrose (less than 0.1g*), Oleic Acid, Acid (Citric Acid). The ad breached CAP Code (Edition 12) rules 3.1 (Misleading advertising) and 3.7 (Substantiation). Action LivOn Labs, manufacturers of Altrient® liposomal vitamin C, launched the world’s first liposomal vitamin C in 2004, pioneering the use of cutting-edge Liposomal Encapsulation Technology in vitamin C delivery. They achieved a level of stability and absorption never before accomplished in the food supplement industry by using a patented liposomal process to encapsulate nutrients in microscopic bubbles that ensure that they can pass through the digestive system in an efficient way, allowing for maximised absorption into the bloodstream and then on to the cells. Zooki Vitamin C is a groundbreaking, fully portable high absorption form of Vitamin C which is also gentle on stomach using natural lipids. A great-tasting Vitamin C, to be had on the go straight from the sachet or mixed into water, smoothies, shakes, yoghurt, porridge, granola & more. 1000mg of Vitamin C per 15ml sachet. Each box contains 30 sachets.We know that vitamin C is an antioxidant - which means that it helps protect our cells from damage. But did you know it also: It has also been shown that a higher intake of vitamin C was associated with a lower risk of death from stroke or coronary heart disease in elderly people (9). Vitamin C deficiency & depletion Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels. Nutritionist Lucy Brennan ANutr shares her top tips on the best foods to incorporate into your diet when going through menopause. For World Menopause Day, we have teamed up with LIVVE UK, the menopause specialists and we've got just what you need...