Lidl said lamb proved a popular alternative to the traditional turkey for Christmas lunch, with sales up 21 per cent year-on-year, while sales of its classic Christmas puddings jumped up 23 per cent. It follows the release of the highly-anticipated Christmas adverts premiered by John Lewis, Disney and Marks & Spencer yesterday (Thursday). It includes Deluxe Pigs in Blankets, Lidl’s Outstanding-rated Crémant de Loire, new for this year Vegan Garland and a full festive spread with a free-range British turkey. Beginning in present day, the advert focuses on a family celebrating a traditional Christmas feast that showcases Lidl's brilliant new festive food range, before being transported to different decades in the future.

A futuristic meat-carving laser is used to serve the turkey and the group discusses how some family members have moved to the Moon. It's even got a brand new design for 2022, but the unmissable Lidl logo is still proudly on display. Also making its grand return after selling out for the past two years is the pigs in blankets pizza, which Christmas dinner fans won't want to miss out on. Given our commitment to always be Big on quality, Lidl on price this year we wanted our Christmas advert to show that we really do mean always, no matter what the future has in store for us!” Viewers are also treated to a preview of Lidl’s new 2021 Christmas jumper (and what it might look like in years to come), worn by one of the characters throughout the advert. The advert has a more tongue-in-cheek tone compared to other adverts, and it focuses on the retailers commitment to delivering "big on quality" and always "Lidl on prices" when it comes to their food. Read More Related Articles

Lidl

It said customers were “clearly feeling generous” over the period as families were able to get together this year, with more than eight million Christmas cards and a million rolls of wrapping paper sold. To celebrate the return of these two festive favourites, Lidl has spoofed two stills from classic Christmas movies that you'll probably be tuning into over the next few weeks. Read More Related Articles Lidl are the latest retailer to get involved in the countdown to the festive season by revealing their hotly anticipated Christmas advert. Lidl's ad starts in the present day, as a family - complete with pet dog - sit around a kitchen table preparing for a traditional Christmas lunch. The next clip shows an even more futuristic Christmas dinner, with the same family still enjoying the supermarket's festive fare at ‘Lidl’ prices.

This is a food retailer first at Christmas and we feel Lidl is best placed to take our customers there! In the next scene, the same family sits at the table for Christmas dinner again - but this time it's set decades into the future. The recorded the highest ever number of shoppers visiting its UK stores in the week leading up to Christmas, with footfall growing 14 per cent on its busiest day on 23 December on a year-to-year comparison.