Skin cancer, or malignant melanoma, appears to be caused by damage to the DNA structure of skin cells that are exposed to the sun —“ with just 5% of all carcinomas occurring on areas of the skin that are not exposed. Damage to these skin cells leads to the growth of degenerated cells that in turn result in cancer. In Europe, skin cancer is far more prevalent in the north, where people'™s skin tends to contain less pigmentation. For over 70 years, PIZ BUIN ® has been providing sun lovers everywhere with suncare solutions that help them achieve the perfect balance between getting a beautiful tan and the protection they need. In fact, PIZ BUIN ® was one of the first to make tanning safer by implementing the Sun Protection Factor (SPF) system in the 1960s. So wherever there’s sun, whether it’s at the beach, on a mountain or in the city, PIZ BUIN ® has been there helping people to enjoy life in the sun, safely. Going on holiday often means exposing your skin to the sun for the first time after a long winter of cold weather and warm clothes. It'™s important to devote extra attention to your skin before you leave to make sure it is ready for the sudden change. You can decrease your protection level step-by-step during your holiday as soon as your skin has produced its own defence system: the tan. After a few days of effective protection, try moving from a high protection product to a medium one. But remember that people with a natural suntan also need to apply sunscreen as a tan does not provide sufficient protection from UV exposure. Also bear in mind, that the SPF level you need largely depends on your skin phototype and the local UV intensity. The SPF number indicates how many times longer you can stay in the sun before starting to burn. The way it works is that you take the number of minutes it normally takes your skin to burn in the sun with no protection (let'™s say 15 minutes). Then, you multiply that number by the SPF number (in this case, Factor 6). Since 15 x 6 = 90, you should have 90 minutes before you start to get a sun burn. In other words, the higher the SPF the greater the protection of your sunscreen. But remember these are theoretical values. In reality, the time depends, among other factors, on your skin phototype and the local UV intensity.

Protect children. Children are particularly vulnerable to the effects of UV radiation and often spend more time outdoors than adults. Parents should take special care to protect them from the sun using protective clothing, hats, sunglasses and sunscreen. Keep babies and young children out of direct sunlight.

Mountain Sun

Almost all* PIZ BUIN ® sun protection products range from being water resistant to extra water resistant like our PIZ BUIN WET SKIN ® Transparent Sun Spray. The key technology used in any sunscreen is the UV filter. UV filters can be either chemical or physical. Sun exposure plays a major role in the skin's ageing process. Up to 90% of all visible signs of ageing can be attributed to the harmful effects of sun exposure. It'™s important that your sunscreen is water resistant when you go swimming because UV radiation half a metre below the surface of water is still 40% as intense as it is on the surface. You also need to protect the part of your body that'™s above the surface, as water reflects some 25% of UV radiation and can intensify the harmful effects.

The sun makes life on earth possible, but it can also have harmful effects —“ especially without sufficient sun protection. Different skin types react to the sun in different ways, so the type of skin you have influences how long you can stay in the sun and what types of sunscreen you need. PIZ BUIN ® suncare products give you the sun protection you need, but what else can you do to ensure the best possible safety under the sun? + Try to avoid intense midday sun from 11:00am and 3:00pm during the summer months or when on holiday in tropical countries.

Infrared (IR) rays

In general, the higher the SPF number of your sunscreen, the greater the protection, so an SPF 6 or 10 offers low protection, SPF 15, 20 or 25 offers medium protection, SPF 30 or 50 offers high protection, and SPF 50+ offers very high protection. This is measured using a standardised test. If you don't protect yourself from high doses of UV rays, these rays will start penetrating the layers of the skin. Eventually, blood vessels below the skin's surface will expand and leak fluids, causing inflammation and redness. Sunburn normally first appears 2-6 hours after the start of exposure, reaches its maximum intensity within 24-36 hours and disappears after 3-5 days. Chemical filters work by absorbing UV light and converting it to higher wavelength rays that are less harmful to the skin. Apply sunscreen at least 20 minutes before going out in the sun to allow maximum absorption and protection. The Sun Protection Factor (SPF) specified on your bottle of sunscreen tells you how much protection your sunscreen offers against UVB rays.

A "photostable" sunscreen is able to withstand the effects of UV exposure better, so it keeps its level of protection. Quite the reverse is true. Although your skin changes colour more slowly when you're wearing sunscreen, the resulting tan will be better and longer-lasting because the sunscreen will prevent your skin from burning and peeling. Some PIZ BUIN ® products even contain special ingredients that stimulate the natural production and the even distribution of tanning pigments in the skin. Physical filters reflect, transmit or partially absorb light and can protect against both UVA and UVB radiation. The two most common physical filters are titanium dioxide and zinc oxide. To choose the right SPF, you need to consider several factors. The most important of these is your skin'™s phototype, which includes the colour of your skin before exposure to the sun, your hair and eye colour and other factors. You also need to think about where you are going on holiday and what time of year it is. In the mountains, your skin requires a specific kind of protection. Therefore, it is better to use a sunscreen that helps to defend your skin against cold, wind and intense sun. PIZ BUIN ® MOUNTAINhelps to protect your skin in high altitude mountain conditions.To protect the skin, sunscreen uses UV filters that absorb radiation from the sun. When a sunscreen is exposed to this radiation, it can alter the chemical structure of the UV filters, thus degrading their protective capabilities.