You’ll discover the strategies I’ve been using for the past 20 years to build my business to where it is now. Now, after decades in the digital business world, his methods have become the gold standard for how top experts, thought leaders, and influencers bring their products and services to market. It’s a simple premise: show up with an idea for a product or service, and leave with your launch all planned out. Jeff Walker started his first online business in 1996, when he was a stay-at-home dad desperate to help support his family. PLF gives you all the details, right down to which content to release, when to do it, and what to say.

That’s why I created Product Launch Formula — to help you build that buzz and generate the excitement your offer deserves. Every Tuesday, I dive deep into the world of entrepreneurship with cutting-edge conversations with rock-star entrepreneurs, launch legends, as well as some familiar faces.

Product Launch Formula® is a proven, step-by-step process that shows you how to launch your product or service in precise detail. You don’t need more tactics or tools; you need smart strategy, and that’s exactly what Jeff delivers.

Product Launch Formula is my best training — and my free Launch Masterclass is my second best training. It’s all here—a proven strategy, real world examples, and step-by-step instructions—everything you need to create a business you’re crazy about while making an incredible living doing it. I originally released Product Launch Formula in 2005, and since then, well over 10,000 people have been through this training.I’ve sent out lessons and exclusive interviews with friends like Tony Robbins and Dean Grasiozi in the past, so you get to learn from some of the world’s best experts, too. But what really matters is what happened next – thousands of entrepreneurs used the book as their blueprint to launch their online courses, products, services, membership sites, books, artwork. of entrepreneurs in hundreds of different niches and markets to create hugely successful businesses. Expect lots of fun, insightful, and lively discussions about the REAL challenges facing entrepreneurs… and actionable steps you can take to grow your online business. If you've seen someone launch online in a big way, they almost surely either learned from Jeff, or they learned from someone who learned from Jeff.

Whether you have an existing business or you're still in the planning phase, you’ll discover how to start and grow your business quickly. Since I first released my Product Launch Formula in 2005, I’ve had well over 10,000 people go through this coaching program. LAUNCH will become the source document and sole blueprint used by millions of businesses and entrepreneurs to promote their brands and products in the digital age.We got detailed and tactical at this “Ask Me Anything” session, focusing on the needle movers that will get you launched.