Perillo, Sarah; O’Brien, Susie (March 29, 2023). "Schools move to ban Prime energy drink". heraldsun . Retrieved May 19, 2023. Several Australian schools have instituted bans on Prime energy drinks, as a health risk to students due to its high caffeine levels. ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32mg per 100ml, while Prime contains around 56mg per 100ml. A sports dietician, who described the drink as an "addictive substance" went on to state that "giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea". ABC noted that the drink, on sale in Woolworths stores, carried a disclaimer stating that the drink "is not suitable for children under the age of 15, pregnant or breastfeeding women, and should only be used under medical or dietetic supervision". [29] Island school bans sports drink surging in popularity among kids". CBC. April 3, 2023 . Retrieved May 19, 2023.

On the launch of the drink a Sainsbury’s spokesperson said: “We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday, February 21: In South Africa, The National Association of School Governing Bodies has called for the complete ban of Prime Hydration in schools and urging the government to investigate the drink to evaluate if it's responsible for behavioral changes in children. [42] Nygaard, Laura Rode (April 25, 2023). "Børn gik amok, og politiet måtte tilkaldes: Derfor er Prime-energidrikke så rasende populære". www.bt.dk (in Danish) . Retrieved June 17, 2023.Prime was the sponsor for Timmy Hill's number 13 car for NASCAR. [46] In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing". [15]

The drink comes in a variety of flavours, including Blue Raspberry, Grape, Ice Pop, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon and Tropical Punch. The Prime Drink which has caused chaotic scenes in supermarkets up and down the country in recent months has seen another rise in attention due to the release of the new flavour, which is said to be a one-time release, and once it's gone, it's gone according to reports.Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023. Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume.

PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023. KSI and Logan Paul’s beverage brand Prime, now offering two drinks in the original Prime Hydration and the tasty Prime Energy, has been a hot topic since the start of the year. The hugely successful company managed to bring in 250 million in its first year of business, and it is looking to go well beyond that this year, and Prime Hydration Drink recently became the official sports drink of the UFC. Shop owner selling controversial Prime energy drink 'not worried' about children buying it". amp.nine.com.au.The bottles are predicted to fly off the shelves as the viral drink is known to sell out extremely fast. During previous launches, huge queues have gathered as people try to get their hands on the product. Graham, Megan (February 12, 2023). "YouTube Stars Run Ad for Sports Drink Prime". WSJ. Archived from the original on February 13, 2023 . Retrieved February 13, 2023. a b "Trade Me pulls listings for influencer Logan Paul's Prime energy drink". June 10, 2023 . Retrieved June 13, 2023. Whelan, Chloe (March 29, 2023). " 'Dangerous': Schools ban cult energy drink". news . Retrieved May 19, 2023.

Government of Canada, Canadian Food Inspection Agency (July 6, 2022). "Bilingual food labelling". inspection.canada.ca . Retrieved July 13, 2023. For months now, video sharing platform has seen clips of people selling the drinks going viral, in particular the account 'Wakey Wines', where the owner of a convenience store in Wakefield blew up on TikTok for making videos where he would simply film himself with customers who bought the drink and repeat catchlines that have simply become a trend.

Blue Raspberry

Sommerlad, Joe (January 1, 2023). "Who actually owns Prime energy drinks?". The Independent. Archived from the original on January 5, 2023 . Retrieved January 11, 2023. Ramalepe, Phumi. "Prime mania among school kids - govt asked to intervene". News24 . Retrieved May 20, 2023.