As the maker of iconic and adored brands, we are constantly looking at trends and innovations to bring frozen treat lovers new experiences that they will enjoy,” says Vice President, Unilever Ice Cream North America, Russel Lilly. Developing a new ice cream innovation can be a whole lot of fun, but it also requires a great deal of teamwork. “It takes an entire village of consumer insight experts, R&D and marketing teams to really drive meaningful ice cream innovation,” says Glenn Handoko, Global Brand Manager for Wall’s Classics and Masterbrands. “But we all start by putting the consumer’s needs first.”

January 2022, UK:Magnum ice cream, the world’s authority on ice cream and chocolate, has introduced Magnum Remix; an extra indulgent and exciting collection of ice cream inspired by the classics. The Magnum Almond Remix features a double swirled rich Almond and Vanilla ice cream. The Magnum Classic Remix is an indulgent chocolate ice cream swirled with vanilla ice cream, dipped in a layer of indulgent classic chocolate and half-dipped in milk chocolate combined with crunchy cocoa pieces. Magnum will be launching The Magnum Classic Remix Arcade where families can play and win Magnum Gold Coins and redeem prizes! And our favourite, the White Chocolate & Berry Remix is a tangy berry and chocolate experience where you get velvety berry ice cream paired with deliciously rich vanilla ice cream, coated in indulgent white chocolate and half-dipped in classic chocolate. The Magnum Classic Remix ArcadeMagnum Remix Art Pieces on display, with illustrations created by local illustrator Kai Lee (@kaileethedoodler), that take you on a trip around Singapore’s past and present, creating the uniqueness that brings the Remix experience to life. Classics Remixed with Magnum x Mama Diam and prize redemption will be available at Mama Diam from 7 April to 30 April 2023. Further, Ice creams do not contain Calf Rennet, but do contain whey. Magnum cannot guarantee that there is no rennet residue in the whey. According to the Hanafis, Rennet is permissible. This is also why the products are unsuitable for vegetarians. Please read our post on Calf Rennet in Islam. And that strategy is delivering results. “This year, we’re excited to introduce inventive flavours, increased variety and reimagined takes on classics to your favourite retailers,” says Russel Lilly. “We’ve also expanded our popular lines to create products that will bring joy all year long.”

Or uncover a multi-sensorial chocolate experience with the Magnum Classic Remix.A sumptuous chocolate ice cream swirled with Madagascan vanilla ice cream, fully dipped in a layer of indulgent classic milk chocolate and then half-dipped in milk chocolate combined with crunchy cocoa pieces. Collect more game chances and earn more coins from the QR codes at the game stations for The Magnum Classic Remix Arcade online! In celebration of The Remix Range, a line-up of limited-edition ice creams that remixes iconic Magnum flavours – Almond Remix, White Chocolate & Berry Remix and Classic Remix, Magnum has collaborated with local speakeasy bar, Mama Diam, for the live extension of the Magnum Classic Remix Arcade experience.Boomer consumers might be happy with a scoop of vanilla but the same cannot be said for Millennials and Gen Z foodies. Two in five are keen to explore candy “mash-ups” and hybrid desserts. From 1 to 30 April, Pleasure Seekers can participate in The Magnum Classic Remix Arcade at magnumremixarcade.com, and play remixed arcade games, earn iconic Magnum Gold Coins, and redeem Prizes! Promoting The Remix Range Happening from now till 30th April 2023 , The Magnum Classic Remix Arcade lets you play old-school arcade games, pose in front of several Insta-worthy walls, and eat as much ice cream as you’d like.