Comfort was the first fabric conditioner to be launched in the UK in 1969 and continues to be the market leader, with Comfort Blue Skies being the bestselling fabric conditioner in the UK*. Comfort rich history of innovation continues to this day, with 2023 seeing Comfort’s concentrated fabric conditioners feature a new design with new 100% recycled and recyclable bottles**. Additionally, Stay Fresh Technology ensures that Comfort fabric conditioners provide 100 days of freshness and fragrance***.

Shoppers can usually buy anything that would ordinarily be available on supermarket shelves. However there are some variations in online shopping:Add a little love to your laundry with Comfort Pure Fabric Conditioner, our No.1 for sensitive skin*. This gentle yet effective fabric softener is gentle next to sensitive skin and helps to smooth the fibres in your clothes, leaving them lovely and soft. Specially formulated to be suitable for those with sensitive skin, Comfort Pure Fabric Conditioner is hypoallergenic and has been dermatologically tested. It has also been developed using skincare research recognised by the British Skin Foundation and is suitable for the whole family. How to use: dose straight into your washing machine's fabric softener drawer next to your favourite detergent (we recommend Persil Non Bio liquid, powder or capsules). Do not pour directly onto fabrics. Wash hands after use. You do not need to dilute. Select your wash setting, then let your machine take care of the rest. Use our laundry conditioner in every wash to help fabric fibres stay smooth, leave a delicate, long-lasting fragrance on your clothes and make your laundry less wrinkled and much easier to iron. Comfort is the original fabric conditioner in the UK and has been caring for clothes for over 50 years. #LongLiveClothes In 2021, Comfort launched Comfort Ultimate Care. The range was a re-launch of the Comfort ultra-concentrated fabric conditioners, adding additional clothes care benefits, with unique Pro-fibre technology offering fibre protection, colour protection, and helping to retain the shape of clothes.