Gray added: “We expect our 250ml offering to open up additional usage occasions, and the new cans herald the start of an extremely exciting summer for the brand.”

Research from SHS Drinks found that cans are popular among its target consumers. As WKD is the UK’s number-one RTD according to Nielsen figures, the supplier said shoppers expect to see it represented in a popular format. Alison Gray, head of brand – WKD at SHS Drinks, says: “This initiative gives WKD consumers the convenience and portability that they crave. The move plays to a real increase in consumer appetite for cans, which are now seen as a leading format in the RTD category. We want to do everything possible to ensure that WKD remains both at the forefront of the category and as affordable as possible for consumers. Cans are not only considered as highly convenient by our core 18 to 24-year-old consumers, these drinkers also see the slimline style as a fun format which fits very naturally with the WKD brand. We expect our 250ml offering to open up additional usage occasions, and the new cans herald the start of an extremely exciting summer for the brand.” Cans are not only considered as highly convenient by our core 18-to-24-year-old consumers, these drinkers also see the slimline style as a fun format which fits very naturally with the WKD brand. We expect our 250ml offering to open up additional usage occasions, and the new cans herald the start of an extremely exciting summer for the brand.”WKD, Britain’s top-selling traditional RTD (Nielsen 24.02.18 and CGA 30.12.17), is adding a tropical new flavour to its range. The table below contains all postcodes on a two day service. Please note all deliveries to Northern Ireland are also on a 3-5 days service. We want to do everything possible to ensure that WKD remains both at the forefront of the category and as affordable as possible for consumers.

Research by SHS Drinks highlighted the popularity of cans amongst its target consumers and showed that the format is one in which drinkers expect to see the category leader represented in.

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Currently, WKD sales are at a 10-year high. Alison Gray, head of brand for WKD at SHS Drinks, said: “This initiative gives WKD consumers the convenience and portability they crave. The move plays to a real increase in consumer appetite for cans, which are now seen as a leading format in the RTD category. We want to do everything possible to ensure WKD remains both at the forefront of the category and as affordable as possible for consumers. The introduction of cans comes at a time when WKD sales are at a ten-year high and the brand leads the field as the no.1 RTD in both the on-trade3 and take-home. Research by SHS Drinks highlighted the popularity of cans amongst its target consumers and showed that the format is one which drinkers expect to see the category leader 1 represented in. WKD’s new slimline cans are recognised by consumers as lighter than glass, more easily portable, unbreakable and a highly convenient drink format for RTDs; respondents also noted the sustainability advantages of aluminium over glass. Research by WKD parent company SHS Drinks highlighted the popularity of cans amongst its target consumers and showed that the format is one which drinkers expect to see the category leader represented in. WKD’s new slimline cans are recognised by consumers as lighter than glass, more easily portable, unbreakable and a highly convenient drink format for RTDs, respondents also noted the sustainability advantages of aluminium over glass.