There is a big demand for bread rolls and consumers want to buy quality,” says Sarah Sheldon. “We have challenges along the way, as all companies do. One example is the huge increase in cheese prices we have seen over the past couple of years.”

Famous in the north-west region for many years, Sheldon’s has seen significant growth in its brand in recent years, in particular for its Lancashire Oven Bottom Muffin, for which the company has secured national listings in four major retailers over the past year. It is fantastic to see our signature product performing so well down south and further north,” says Director Sarah Sheldon. “The fact that shelf space has been allocated for this product when space is at such a premium in the convenience stores is a real testament to the performance of this unique, high-quality, versatile product.”

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As the popularity of Sheldon’s Lancashire Oven Bottom Muffin spreads across the UK, recent investment has promoted quality, consistency and efficiency of production

To complement the existing range, Sheldon’s has developed a new artisan range with a luxurious feel and taste, which is due to be launched this year. This new range builds on the strong brand foundations the company already has, based on excellent quality products. In the short term, Sheldon’s goal is to significantly increase the company’s brand growth and exposure by continuing with ongoing marketing activity, securing further national coverage and continuing to offer top quality products and excellent service. The rate of sale per store per week is so high that Sheldon’s Lancashire Oven Bottom Muffin can now be found even in smaller shops, such as central London convenience stores with very little space and minimal ranges. The business today counts several major multiples, foodservice and other large bakeries among its customer base, including Sainsbury’s, Morrisons, Tesco, Asda, and the Co-op, along with a number of independent retailers across the UK and in Ireland.Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day. With a suite of products that includes classic favourites and exciting new launches, and the facilities to satisfy ever-increasing customer demand, Sheldon’s is on course to meet its goals and continue to flourish moving forward.