Simply put, Maybelline’s mascaras are tried and true and you can rely on their formulas to get the job done. “Maybelline mascaras are classic, and their formulas stand the test of time, which is why I trust them,” says Moore. “I’ve been using them my entire career. If you love it, don’t let it go—and if it’s not broken, don’t try and fix it!” It’s no wonder that the brand has built such a great reputation and has become a popular choice amongst makeup enthusiasts and professional makeup artists alike. However, with the number of different formulas out there, it can be tough to know which one is right for you. We turned to celebrity makeup artist Keita Moore to get his expert take on why we can trust Maybelline’s products and which formulas are the best of the best. For maximum length and volume from your mascara, celebrity makeup artist Jaleesa Jaikaran suggests a six step process, which starts with choosing the right formula for you and ends with some finishing touches. She recommends an "up-out-in" method that involves moving the wand in motions that coordinate with different areas of your eyes. If you’re looking for voluminous mascara, we recommend the best non-clumping mascarato deliver 9x times the volume in just one coat! Volum' Express The Colossal Washable Mascara is the best mascara for thin lashes because it is collagen-infused to help plump and volumize them! Discover more of Maybelline New York’s best mascara for volume here!

Are you wearing fake lashes?” is the five-word question that every mascara wearer wants to hear. Even more so, it’s one they want to answer —- because giving an unheard beauty recommendation is like revealing a good secret. With an eager ear listening, the makeup wearer will bat an (effortlessly lifted) eye, lean forward, and tell you, “Oh, it’s just tubing mascara!” Tubing mascaras are similar to waterproof but are water resistant instead of waterproof,” Professional Makeup Artist Elisa Flowers tells InStyle. A tubing mascara formula has polymers surrounding the lash, creating a tube. “The tubes add length, definition, and volume to each lash,” Flowers adds. What are the benefits of tubing mascara? A tubing mascara has polymers that wrap around the individual coat and lengthen the lash,” Bobbie tells InStyle. “It lifts, lengthens, doesn’t transfer, and gives the eye a ‘more awake’ look.” She details that, unlike typical wax-based formulas, tubing mascara comes off with warm water with the help of thermal-sensitive technology. That’s right — no more intense scrubbing or buffing with cleanser and makeup wipes and, most importantly, no leftover residue. To Remove: Splash the eye area with warm water and softly massage to remove or apply makeup remover to a cotton square to lift off the eye area. Where it lets itself down for me is longevity, it’s stay all day claim for me just isn’t true and I’m not someone who usually has issues with mascara lasting at all. This just seems to lose length and volume through the day, signficantly so. It doesn’t completely disappear of the lash but if I wear this for a full work day it’s mostly gone by the time I’m home. It doesn’t seem to transfer down and end up leaving a cast, it just disappears.Snapscara Waterproof Mascara delivers clump-free volume in an instant. This easy on, easy off wax-free mascara formula goes on smooth for defined volume that wears all day, but removes easily with no mess. Whether you’re looking for natural volume mascara or something more dramatic, it’s important to find the formula to get exactly what you want! Let Maybelline New York help take the guesswork out of which mascara to use, and take our quizto discover your perfect mascara match!

You say lift; we say falsies! Lift, falsies—lift, falsies! The Falsies Lash Lift Mascara is a lifting mascara that mimics wearing false eyelashes! It was crowned Best Lengthening Mascara of 2020 by Allure Best of Beauty! People go crazy for this triple-threat formula's ability to deliver lots of length, volume, and an eye-opening "lift" to lashes without getting too heavy-handed or weighing down lashes.

You know how you’re supposed to set an intention during a yoga class? Like, when your instructor asks you to think, “Right now, what does my body need?” The same idea applies to mascara — expect sub “body” for “lash line”. Every unique eye needs a just-as-unique formula depending on your shape, sensitivity, lash, or eye color. Most tubing mascaras reveal their aim right on the label, whether lengthening, conditioning, or a 100 percent natural product.

For best results, hold mascara brush against lashes and repeatedly extend from root to tip until desired volume and length are achieved. Formulas aside, Moore also considers Maybelline’s brushes worthy of praise. “They’re so amazing because they help the products get deep down to the root of the lashes,” he says. Getting deep down into the roots will not only help to create more eye-popping effects but will also keep the lashes separated and prevent clumping. When it comes to affordable mascaras, no drugstore beauty brand is more celebrated than Maybelline. The very brand that gave us the iconic Great Lash Mascara in its signature pink and green tube 40 years ago, Maybelline has continued to innovate its mascara offering, bringing us groundbreaking formulas and high tech applicator brushes to achieve every lash look we’ve ever dreamt of—all while remaining super wallet-friendly. It is key to remove it every night properly, with an oil free makeup remover. Proper makeup hygiene is essential, and unlike other formulas, waterproof will cling to lashes for days and days if not removed.

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I don’t wear mascara every day. I’ve tried them all — waterproof, smudge-proof, award-winning, volumizing — but have found less than 10 percent of them to be true to their word. Like Rio, I thought I was the problem. My lashes are too fine, so they get spidery at the ends. And they point straight down, so I always get raccoon smudges.