What’s the science behind CTAC? Essentially, CTAC molecules grab the surface of invasive bacteria poking holes on its outer layer, breaking up bacteria and making it harmless. While alcohol and other anti-bacterial agents are too harsh for daily use on sensitive skin, others like CTAC can be formulated for 99.9% bacteria removal with super gentle results – win win. Kind-to-skin ingredients We all know that feeling of dry, tight skin after using anti-bac on our hands. You can blame alcohol for that. Although it has disinfecting properties, the downside of alcohol is that it can irritate and strip your skin’s delicate microbiome. That’s why we skipped the alcohol (as always). And the perfume. And the mineral oils, harsh chemicals and animal derived products. Kind Defence is no alcohol anti-bac care that stays kind to sensitive skin and still delivers effective anti-bacterial power. Gentle 99.9% bacteria removal Every product in the Kind Defence range is loaded with Vitamins B3 and B5 – star ingredients that help nourish and build up your microbiome’s resilience, to keep skin happy and healthy looking. But that’s not all, we’ve added a hit of Vitamin C to support a healthy-functioning skin barrier, too. To understand how Kind Defence lives up to its name, we need get up close and personal with how your skin works. Cue your microbiome – AKA millions of microorganisms that keep the good and bad bacteria on your skin in equilibrium. While most anti-bacterial products mess with the delicate balancing act of a healthy microbiome, Kind Defence actually supercharges and supports its work instead. Let’s breakdown how... No alcohol anti-bac formulas

How, you ask? Say hello to our little friend cetrimonium chloride (CTAC), the answer to no alcohol anti-bac care. It might not sound like something you want to put near your face, but don’t be alarmed – CTAC is actually a gentle genius and a surfactant like no other. As well as breaking down oil, dirt and make-up, this clever double agent also has superior antibacterial properties to keep skin protected from bacteria. So, you want a bacteria-busting skincare routine without spending hours on extra steps? Here’s how to keep it Simple with our new anti-bacterial skincare squad... Kind Defence anti-bac on the go Our Kind Defence cleansers are a smart way to step up your skin protection – whether you’re starting the day or washing it away. For a deep cleaning face wash with no harsh rubbing required, choose from Kind Defence Cleansing Wash or Kind Defence Cleansing Antibacterial Water. Skin soothing and bacteria busting, both formulas support your skin’s natural defences, without stripping it. Win win! Kind Defence anti-bac for daily moisture

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