The cliché of a start-up being a rollercoaster journey could not be any truer this year. A mountain of uncontrollable external hurdles teamed with a shit load of teething issues - this year has been a battle. Obviously this is the case for everybody, but I feel businesses have either been labelled as benefitting from the pandemic or at an obvious loss. You're either a Zoom or a Topshop. It's hard to tell where we'd be if COVID didn't exist, but we think there's been a silver lining for us. Either way, here's how we weathered the storm (here's our smug round-robin). Bars turned to hotels and we were starting to make a name for ourselves in the London hospitality scene. A handful of supportive customers started buying online. Talks of a chinese bat-related virus started to fill conversation. Along with the rest of the nation, the impromptu holiday lost its novelty. Our growing demand gave growing complaints. Our service was all over the place, and couriers became heavy handed and customers less patient. We learned the importance of something called customer retention. verifyErrors }}{{ message }}{{ /verifyErrors }}{{