Did you know that searches around haircare peaked at the beginning of April 2021 as well as April 2020? In fact, April 2021 represented the highest search moment for haircare over the past five years. Haircare is BIG news for spring. So what are we all looking for? Did you know dry scalp need more than just moisture? Head & Shoulders DERMAXPRO anti dandruff shampoo helps reinforce your natural skin barrier and restores your scalp’s natural balance. Our formula is enriched with skin care ingredients: active aloe, coconut milk & vitamin E and powered by a clinically proven active ingredient: piroctone olamine. The result? A moisturised, flake free scalp (visible flakes, with regular use) We all know Head & Shoulders as the trusty anti-dandruff brand that actually works. It’s something many of us reach for when our scalps are feeling itchy, flaky or dry. But did you know that scalp issues are also central to hair thinning? From everyday stress, diet and ageing to hormonal and postpartum changes, there are all sorts of reasons behind our manes thinning out. And while so much of our focus goes on repairing dry and damaged hair, we should be concentrating on the scalp, where 99% of hair strength comes from. The ranges will be available nationally, with the REPAIRING CARE collection exclusively available at Boots from January 2022. As someone who wears protective hair styles a lot, my scalp is often compromised and it regularly needs to be revitalised, so Head & Shoulders’ new Derma XPRO range landed on my desk at the perfect time. I start off by lathering the foamy shampoo all over my 4b/4c Afro coils roots to tip, and gently massing it all over the scalp. A little squeeze of the bottle gives you just the right amount for your full head, though if you have long hair or a big Afro like me, you might need two). I’m obsessed with the fresh minty scent that is released upon application. The conditioner leaves your hair feeling softer, with no tangling in sight.

Over the past 90 days, searches for “how to get rid of a dry scalp” have seen a +300% uptake and it’s clear consumers are desperately seeking a scalp care saviour with searches for “scalp moisturiser UK” up by 90% and “Head and Shoulders scalp relief” up by a whopping 170%.