The essence of the story, however, is how a lawsuit prompted the business to communicate and present the brand as ayurvedic rather than cosmetic, which was lauded as one of the smartest approaches in the sector. Vicco – The lawsuit's Response Did you know that Vicco's current turnover is over 500 crores? It has built factories in Dombivli, Nagpur, and Goa to expand its business. However, in 1986, Sanjeev Pendharkar understood that his pharmacy diploma would not be enough, so he pursued a management and law course to help the company flourish. Keshav and his sons practised door-to-door sales because they had no other way to promote their products. Vicco teeth cleaning powder, derived from 18 different medicinal herbs, gained popularity over time, and the Pendharkar family decided to establish their business. Vicco Vajradanti Paste is the ultimate solution for maintaining healthy gums and teeth. This remarkable toothpaste is made with a perfect blend of 18 Ayurvedic herbs, ensuring that you get the best natural care for your oral health. The first objective is to communicate the association of Vicco with Alia. Basically, the thought behind roping in Alia (Bhatt) was to connect with the millennials. She has a great fan following and influence in that TG. We felt there was a disconnect between the brand and these consumers, and Alia would be the perfect fit,” explained Shrirang Tembherkar, Brand and Media Manager at ViccoLabs.

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Another reason for reduction in these salivary enzyme levels following use of herbal toothpaste may be inhibition of plaque bacteria. Plaque bacteria secrete ALP and ACP [ 18, 22]. Activity of anti-bacterial ingredients present in herbal toothpaste resulted in inhibition of plaque bacteria and ultimately reduction in levels of acid and alkaline phosphatase in saliva. Vicco Vajradanti is a herbal tooth powder based on a formula of herbs and barks. Regular use may help to remove yellow stains, invigorate the gums and purify the mouth and breath. Babhul, Bakul, Jambhul, Laung, Manjishtha, Bor, Akhrot, Akkal - kadha, Jeshthamadh Ajwain, Dalchini, Khair, Patang, Harada, Vajradanti, Anantmul, Amla, Behada, Kavab, Maifal. There was no guarantee that it could survive in the market since it was chemical-free and was made just from turmeric and other medicinal herbs. People were concerned that the cream's yellow tint would turn their faces yellow.Vicco Vajradanti toothpaste is specifically formulated keeping in mind the needs of people with sensitive teeth. The common cause of enamel erosion, gum recession, or other factors that make your teeth sensitive. The toothpaste contains ingredients, which help to desensitize the nerves in the teeth and reduce sensitivity to hot, cold, or sweet stimuli.

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As a library, NLM provides access to scientific literature. Inclusion in an NLM database does not imply endorsement of, or agreement with, It was founded by Keshav Vishnu Pendharkar in 1952, in a small godown in the industrial belt of Parel, in Mumbai. [2] [6] Its first product was a tooth cleaning powder which was developed after studying ancient Ayurvedic texts. Initially, Keshav Pendharkar and his sons would go door-to door to sell the product. [2] In 1971, the company expanded into the skincare segment and came out with a turmeric-based skin cream called Vicco turmeric Ayurvedic cream. [2] Awards and recognition [ edit ] Natural Products: This ayurvedic toothpaste draws from centuries-old wisdom and traditional practices that prioritise natural ingredients and holistic health. Made with a blend of 18 Ayurvedic herbs, this toothpaste provides natural oral care without any artificial ingredients or chemicals.

Aside from promoting a healthy, bright complexion, the commercials also showed ways it could be utilized as a medication to treat cuts and bruises, acne, and burns. Salivary ALP and ACP showed reduction in all the three groups after brushing. Levels of ALP and ACP activities in saliva and GCF directly correlate with the intensity of inflammatory process of periodontal tissue and act as inflammatory markers in periodontal diseases. As the inflammation subsides, level of ALP and ACP in saliva also decreases [ 17, 18]. In the present study, gingival inflammation present in some individuals might have come down due to various anti-inflammatory substances present in toothpastes such as pilu, akarkara, vidang, chamomile, babool, jamun, bor, liquorice, harda, neem etc [ 19– 21] and thus, helped in reducing the levels of ALP and ACP in saliva. Oral health plays a crucial role in the overall well-being of the elderly. As we age, oral health issues become more common and can have a significant impact on our quality of life. Maintaining good oral health is essential for the elderly to ensure proper nutrition, prevent infections, and maintain overall health. The present study was an in-vivo, three parallel groups and randomized clinical trial that evaluated the comparative efficacy of three different herbal toothpastes on salivary parameters i.e., ALP and ACP. From the results, it can be seen that there was reduction in salivary ALP and ACP levels after using each toothpaste. Vicco Vajradanti Toothpaste and Dant Kanti Dental Cream performed better than Himalaya Complete Care toothpaste. No clinically significant adverse reactions of the tested herbal toothpastes, were reported or observed, during the entire study period. The ads claimed that the lotion is good for the skin and elegance, highlighting the therapeutic benefits of turmeric as found in Ayurveda. Vicco Turmeric Skin Cream was marketed as a blend of turmeric's antibacterial qualities and sandalwood oil's calming and refreshing effects.