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This news comes as Aston Manor was announced the official cider brand for Glastonbury Festival 2022. We decided to create a play on N.W.A’s ‘Straight Outta Compton’ because it is a song that resonates with both loyal, and new cider drinkers. British Hypermarket was founded on the idea of offering high quality British food products combined with the highest levels of customer service. The former being those who remember the 1989 hit releasing and paving the way for modern day hip-hop, and the new consumers who had the hit playing in their homes whilst growing up.” We wanted to launch with something that would create waves, disrupt the status quo, and stand out, and we believe this new campaign does just that. We’re looking to target 25 – 35-year-olds while engaging loyal Crumpton Oaks fans.

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British Hypermarket carries the name brand products you can trust for freshness, taste and quality. From spices, sauces and pastries, to household cleaners, Waitrose, M&S products and more, British Hypermarket has you covered. Our award winning blend of the finest bittersweet, and dessert apples from our orchard family, combined with 40 years of cider making expertise makes crumpton oaks a mighty refreshing cider. Last year, Crumpton Oaks underwent a rebranding which champions the fruit that is at the heart of Crumpton Oaks, the ‘mighty’ taste of the products, and clearly communicates the love and passion that goes into every glass. The revised design reflects the heritage of the brand in a modern way using bright colours, energetic typeface and clean illustration. It is great to bring this new identity to life again in a pint can. We might not be able to get out to the pub as often as we like, but we still deserve the experience of a good pint.” IV3-11, IV14-20, IV22-28, IV40-49, IV51-56, IV63; KA27-28; KW1-14; PA28-43, PA45-88; PH30-40, PH49, PH50

It’s a great moment for the company to be unveiling our first ever TV advert,” Aston Manor Cider head of marketing Calli O’Brien, said. O’Brien added:“Crumpton Oaks represents inclusion and affordability because we believe that everyone deserves a great pint. We are delighted to be able to raise awareness of our flagship cider brand, which is especially important during the current financial challenges that we are all facing into.”Our name is synonymous with service and our goal is to ensure that everyone who shops with us receives the highest levels of customer service possible and that they are completely satisfied with their online shopping experience. Aston Manor Cider has launched its first-ever TV advert to promote the Crumpton Oaks brand through its campaign: ‘Straight Outta Crumpton’.