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On 30 March 2018, Lexus premiered a fake partnership with 23 and Me during a spot on Saturday Night Live, for a pretend program that allows buyers to customize vehicles based on their DNA, as an April Fool's Day joke. [289] Lexus slogans [ edit ] In 2006, Lexus incorporated the first production eight-speed automatic transmission in an automobile with the LS 460, [196] and the gearbox was later adapted for the GS 460 and IS F models. Continuously variable transmissions, regenerative brakes, and electric motors have been used on all Lexus hybrid models. [68] In 2007, Lexus executives signaled intentions to equip further models with hybrid powertrains, [116] catering to demands for a decrease in both carbon pollution and oil reliance. [199] Hybrid models have been differentiated by separate badging and lighting technology; in 2008, the LS 600h L became the first production vehicle to use LED headlamps. [200]a b Press, Jim (2006). "How Lexus Was Successful in the U.S. (interview)" (WMV). Auto Line Detroit. Archived from the original on 6 February 2006 . Retrieved 5 March 2006. Tierney, Christine (2004-02-22). "Robot-filled Tahara sets standard for Toyota, World". Detroit News. Retrieved on 2007-05-06.

Sanger, David (3 January 1990). "Japan's Luxury-Car Gains Pose New Threat to Rivals". The New York Times . Retrieved 19 June 2008. Lexus Ranks Highest in Customer Retention". J.D. Power and Associates. 8 December 2005. Archived from the original on 27 December 2013 . Retrieved 6 May 2007. Waterman, Stuart (19 September 2006). "Lexus targets 500,000 units for 2007". Autoblog.com. Archived from the original on 28 September 2007 . Retrieved 6 May 2007. Number of Vehicles Produced in Japan by Model". Toyota Motor Corporation. Archived from the original on 17 June 2011 . Retrieved 5 July 2011. TO THIS DAY…the Lexus brand strategy continues to serve as a terrific example for companies AND individuals looking to disrupt a crowded, competitive marketplace…and win.

The Evolution of the Lexus Logo

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