Label.m is a fairly well known brand due their use in their Toni and Guy salons. I think their matte paste is a well rounded product made by experts composed of quality ingredients to deliver reliably decent results on a profitable mass scale. I think their Matte Paste reflects this with reliable above average durability and performance, a lightweight medium hold and slightly greasy low shine finish. It is the type of product that could be used by lots of people with shorter hair styles (2-4 inches) as an uncomplicated solo go to daily driver. PRICE AND AFFORDABILITY 7.2/10 Absolutely no problems here – if you’d rather sleep with a clean head of hair each night, this product will allow you to do so. The shape and structure the Label.m Matte Paste gives to the hair can be quite durable. For shorter styles it can last through most activities, but of course, it gets a bit greasy the more it needs to be reworked. Since the paste gives quite a lightweight hold, you might still find your hair falling apart throughout the day. The more you apply, the heavier it’ll feel and the more difficult it’ll be to build texture and volume with. Label M is a reputable brand with people who know what they are doing, so you can be rest assured that it won’t damage your hair. While the brand does claim to create products to promote healthy hair, I don’t think the matte paste improves the health of your hair, it just maintains the hair’s current health. The Matte Paste’s ingredients help to coat and protect the hair from environmental damage, which I find handy when I use it as a pre-styler, because it gives me a barrier of protection from the heat styling.

It’s gained a fair amount of attention due to being the “official hair product of London Fashion Week”. But for regular, everyday users, does label.m matt paste live up to the hype? After finally getting round to spending a couple of weeks trying it out, I’ve put together a detailed run-through of what I found below. However, Claymation has a much stronger clay component (as the name would suggest) and so does feel heavier and grittier to apply. Plus, the awareness that the product has gotten as a professional product and fashion industry favorite does lead to a bit of a premium.The matte paste, not only feels like a paste, but it also smells like a paste with a faint chemically smell. It’s not the most appealing, but it’s also not very strong and not really noticeable once applied to the hair. So it shouldn’t really be an issue. DURABILITY 7.8/10 I did find that hold lasted for most of the working day but started to flop forward toward the 4hr mark with some strays and flyaways rearing their heads as well. However, they do feel quite different in consistency. American Crew Fiber does really have a “fiber-like” and resinous feel to it.

Label.m matte paste is a salon product born in the UK, commonly used and found the company’s Toni and Guy salons (their other brand). Unlike many other styling ‘pastes’ out there, Label.m’s matte paste actually looks, feels and responds like a paste. When my hair is short, Label.m Matte Paste helps to maintain the shape I created in my hair from blow drying throughout the day. The lightweight hold allows for movement and the structure is enough to keep reworking the style and for maintaining volume. That said, the lightweight hold is also the reason the product doesn’t work in longer hair styles, because it can’t support the extra weight and stop the long hair from falling apart. If you’re on a budget (good value rating 8.3/10) and just need a product to cover the essentials then the Matte Paste can be quite accommodating. It is available at an affordable price point and can deliver good results for the money. Both label.m Matt Paste and label.m Deconstructor produce a very similar texture and low-shine finish. However, you can expect a slightly stronger hold from the Deconstructor. The Label. M Matt Paste 120ml is a versatile styling product that provides long-lasting control, texture, and definition to all hair types. First released in 2005, it has become a popular choice among men and women alike.

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Plus, it’s not noticeable once it’s applied to the hair and shouldn’t conflict with any actual cologne you may choose to wear.