Then the optional extras – if very useful ones – include face masks, which are great for giving skin a deeper detox and for removing excess oil, and eye creams, for shrinking eyebags and dealing with dark circles. Finally there are serums, which are the smart bombs of skincare, targeting specific issues with concentrated ingredients, taking your skincare regime to the next level. Do I need to spend a fortune on products?

If you want to look your most handsome, you need the best skincare regime. It’s a lot like looking after a car – to function properly, it needs maintenance and to look its best, you need to pay attention to its paintwork and upholstery. And, just like cars, things tend to run a little smoother if that maintenance is regular and consistent, rather than sporadic, which is what makes a daily regimen so important.

In reality, clashes caused by mixing products from different brands are very rare. It’s perfectly okay to use a moisturiser from one brand with an eye cream from another and a face scrub from a third. The same applies for mixing luxury products with cheap-as-chips ones. The best skincare for men: Face serum 13. La Roche-Posay Retinol B3 Serum: Best Retinol serum for beginners Absolutely. Brands often advise you only mix and match products within their range, but then they would, wouldn’t they? That said, it can be worth trading up if you can afford it, to get better “hero ingredients”, advanced formulations and delivery systems. Then there’s the added cachet attached to cult and designer brands, and we’re as susceptible to the lure of luxury as the next man. Can I mix products from different brands? READ NEXT: The best deodorant for men Can I use women’s beauty products as well as ones aimed at men?

verifyErrors }}{{ message }}{{ /verifyErrors }}{{ No. In the same way that a McDonald’s can be just as satisfying as an expensive meal out, inexpensive skincare can be just as effective as the pricey stuff. The good news is that a basic routine can consist of just a cleanser and moisturiser. Or, if you want to pimp things up, you can add exfoliators, masks, serums, and eye creams, for a more comprehensive approach.