Similar ads were posted on July 12th-14th by The Miami News, The Record, The Philadelphia Enquirer and The Daily News. These newspapers had a version of the poster that mentioned 70mm film and Dolby Sound:

Extended/alternate dialogue in McClane/Powell conversation after McClane uses the plastic explosives. New York City policeman John McClane (Bruce Willis) is visiting his estranged wife (Bonnie Bedelia) and two daughters on Christmas Eve. He joins her at a holiday party in the headquarters of the Japanese-owned business she works for. But the festivities are interrupted by a group of terrorists who t ake over the exclusive high-rise, and everyone in it. Very soon McClane realizes that there's no one to save the hostages -- but him. Die Hard" is a movie I will not soon forget because the story is so well crafted. Though there are no twists or curves thrown at the audience, the audience can be assured they will be treated to two hours of non-stop action from beginning to end. Complete with a serialized certificate of authenticity and verifiable numbered hologram, this piece is a secure investment that will increase in value with age. Die Hard" did not only produce great action and explosions but future stars as well. I am talking about Clarence Gilyard Jr. who starred in Walker, Texas Ranger and Reginald VelJohnson who starred in the series "Family Matters." These two actors were pivotal to this film in their respective roles.

At the end, McClane says "You got a warranty for this (Holly's watch, a gift from Nakatomi Corporation)?" to which Holly laughs. This was noticed by newspapers at the time, as evidenced by this short article in The Press Democrat on July 14th 1988: Bruce Willis is stirring up trouble for the bad guys in "Die Hard." In the first of three awesome films, he stars as Lt. John McClane, a New York police officer, who has been invited to the wrong Christmas party.