A mechanical movement Timex Marlin featuring Snoopy was a little too meta for me. The Timex X Peanuts X Todd Snyder seemed a little too overly branded. The Space Snoopy models were all at MSRP due to the Moon landing frenzy. I decided to chose the “Snoopy 38mm Fabric Strap Watch”. For technical purposes it’s a Timex Weekender. If you are into watches and haven’t noticed that Timex is making big moves lately, I envy you. You are truly living the dream of collecting in a vacuum. Chances are, most of us aren’t. We’ve even covered several Timex models here at Two Broke Watch Snobs. These factors have helped the Snoopy watch proliferate, but it's prestigious watchmaker Omega's connection with NASA (see below) that really offers the horological cred. NASA adopted Snoopy as a mascot for public relations purposes and later offered a Silver Snoopy Award to recognize employees' and contractors' outstanding contributions. Omega received the award in 1970 and first made a watch to mark the 45th anniversary of that moment in 2015. The cool factor, plus an association with the iconic watch and its story, made many people look at the idea of a Snoopy watch in a different light.