Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume. Logan Paul's PRIME Signs Israel Adesanya and Alex Volkanovski As First Official Athletes". June 5, 2023. Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023. Prime kommer til Danmark i særlig form - TV 2". nyheder.tv2.dk (in Danish). May 31, 2023 . Retrieved June 17, 2023. Prime is a hydration drink that is bold and thirst quenching. It was designed as a drink to help refresh, refuel and replenish you for any endeavor.

Government of Canada, Health Canada (July 12, 2023). "Various brands of caffeinated drinks recalled - Recalls, advisories and safety alerts – Canada.ca". recalls-rappels.canada.ca . Retrieved July 13, 2023. Sommerlad, Joe (January 1, 2023). "Who actually owns Prime energy drinks?". The Independent. Archived from the original on January 5, 2023 . Retrieved January 11, 2023. Caffeine can cause unwanted side effects, such as increased heart rate and body temperature, and nervousness. These effects are dose-dependent, which means kids might experience more side effects due to their smaller size, says Rebecca Carl, MD, chair of the American Academy of Pediatrics Council on Sports Medicine and Fitness. Studies in children and adults show that energy drinks may raise blood pressure and may cause changes in heart rhythm. W, Courtney (January 5, 2022). "KSI & Logan Paul Team Up To Launch New Drink Company 'Prime' ". GRM Daily. Archived from the original on January 5, 2022 . Retrieved January 5, 2022.

Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023. Whelan, Chloe (March 29, 2023). " 'Dangerous': Schools ban cult energy drink". news . Retrieved May 19, 2023. Sale of popular Prime energy drink 'not legal' in Denmark". The Local. May 2, 2023 . Retrieved May 2, 2023.

Prime was the sponsor for Timmy Hill's number 13 car for NASCAR. [46] In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing". [15] Baby Spinach- Baby spinach naturally contains B vitamins. B vitamins are an important part of the Prime drink and one thing that sets it apart from other hydration drinks. Baby spinach has a very mild taste and will not overpower the other flavors in the homemade Prime drink. It is just pure, real goodness! Blue Raspberry Syrup- A little blue raspberry syrup adds sweetness and flavor to the homemade Prime drink. It helps get our natural hydration drink to taste even more like the bottled version. Torani blue raspberry syrup is the best but any brand will work. The Prime labeling is used on energy drinks, sports drinks, and drink mixes. [5] The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs. [7] The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. [7] It is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks. [8]

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The FDA says that most adults can safely consume 400 mg of caffeine, but that doesn’t mean that’s a safe amount for kids. According to the American Academy of Pediatrics, 12- to 18-year-olds should have no more than 100 mg of caffeine a day, and those under 12 shouldn’t have any.