Perfect for day and night time use (Does have that slightly more night time feel about it) and also smells and feels like Autumn when you wear it! So great for the fall season. Visionary and creator of West Coast style, Giorgio Beverly Hills set out to make Rodeo Drive the everyday must-visit shopping destination. Between 1961 and 2001, this ultra-luxury shopping venue embodied the Californian lifestyle, attracting Hollywood’s greatest stars and achieving unprecedented success. The magnetic pull of this luxury boutique has always attracted lovers of all things chic. They say smell has a power to envoke feeling and memory and they really mean that. So I guess I'm adding this review for that reason more than anything. All I can give is the experience of it. It's probably not the same as it once was, but I was just stunned at smelling something that was so out of history itself it felt like I *was* there in a way. That's powerful, and its why after everything I think this scent still lingers, cheaply priced and dusty on bottom shelves, yellow veneer and stripes hidden behind the counters and bottles of everything that's in vogue now. A humbled homage to the last big thing before the current big thing.

I suppose the bottle I have is not the new Elizabeth Arden's version, since it says Procter and Gamble and is made in the UK. Well, it is one of the strongest fragrances I ever smelled. it is only EdT but smells as strong as if it were pure perfume. Personally, I am not very fond of carnation, and for that reason I do not find the scent marvelous. But I do like it a lot, since there are other things I do appreciate a lot in this fragrance: as well as the strength, it is dense, very complex, one can smell distinctly lots of notes at once, and there is a very good balance amongst the notes so that carnation scent is not really overwhelming. Together with carnation, the notes I feel more intensely are myhrr, sandalwood, amber, tuberose jasmine and hyacinth. It is at the same time dense and sweet from amber and jasmine, harsh from carnation and myrrh, powdery from sandalwood and tuberose, and still has a metalic edge from Hyacinth. I can feel those four textures at once, which is quite unusual. I think it is quite a good fragrance, and also find the bottle very beautiful. In this fragrance the sweet pungency of the artemisia is modified by the basil. By itself the Artemisia is really aromatic, but in a way good only for keeping moths away. The other herbs add dimension to the herbaceous aspect of the artemisia and the bergamot adds dimension to the sweet aspect. The multi-noted floral middle adds yet another layer of complexity and underpins the initial herbaceous blast. The herbal notes continue to last through the middle of this fragrance’s life. After about two hours it is still potent, though softer as the floral notes take the edge off the waning herbs. None of the base notes particularly stand out, they are a mixed bag, but are predominantly woody (I would call this a woody aromatic fragrance).I'm of an age when I remember when this came out. Giorgio was a part of my high school rotation. A monsterously suffocating collection of sweet white florals that made me smell sexy in my mind. The spray was so suffocating, I used to decant this into a dabber bottle (a frightening process requiring airing out my room and much hand scrubbing). I had this a few years ago and LOVED it! A little goes a long way. I love its sweetness - like biting into a chewy fruit candy paired with more sophisticated woody tones - YUM! I decided this would be my new signature (as Elysium is sadly discontinued) and bought a new bottle. To my horror the new one smelt awful! The sweetness was overpowered by something else - something so awful I can't even describe it! Not sure if I got one that was off or if they changed the formula. Either way, I haven't been game to try again. My first love (and only true love for many, many years) died relatively young and RED, for some reason, reminds me heartbreakingly of him.

I think one of the "problems" some aficionados have when trying to grasp Red is that it doesn't fit easily into any established category. Lavender is clearly present, but it's not a typical fougere (lavender isn't listed on any note pyramid for it that I've seen, for some reason). There's also a minty quality that's not listed. And there is spice, amber, and sweetness, but it's not an oriental. There is a "sweaty"/"dirty," Yatagan-like quality. There is also a mossy chypre quality. And there is also a strong wood note, supposedly sequoia (which may be what gives this an interesting dry quality, though the dryness is more of a facet than something that dominates it all the time), but it's not as much a focus to this fragrances as is the case for one like Green Jeans. There's even a subtle floral element. Instead, it has excellent balance among the many notes (all of which I enjoy, as long as they are not really strong). To me, this is not just acceptable (if done well), but should be viewed as the height of modern, "designer" perfumery. The dynamism here is fabulous, the note contrast (as well as note separation) is incredible, and there is no "synthetic"' quality. And while it is "deep" and rich, it's also "uplifting," related to the mint aspect, presumably, but possibly to the juniper, wormwood, and basil notes as well. It may not be as natural smelling as the best niche (and a few great designer ones), but it's good enough for me (I just don't wear it after wearing one of those really natural smelling ones). The introduction of gourmands in the 90's ( cue Angel) saw a lot of real floral scents like this replaced with patchoulli/ praline/ fairy floss combos that appealed more to the younger generation. It opens with artemisia, basil, bergamot and caraway that some how convey the smell of redwood bark in a wet temperate Northern California rainforest. It is so far away from Beverly Hills that you might as well be on another planet. The heart of the fragrance is carnation, jasmine, geranium, juniper berries, rose and thyme and this combination is soft and embracing but is soon met with the rising notes of the dry down. A smooth polished leather like polo boots warming in the sun at the old Will Rogers polo fields where Sunset Drive meets the sea. The cedar, patchouli Oakmoss and Amber warm the leather even further an mix in the feeling of late afternoon in the wooded hills around the old polo grounds. That wonderful smell you get on hot afternoons in southern California when the heat carries the smell of the semi-tropical plants what grow there. I really enjoy this fragrance, and every time I wear it, I get compliments from random strangers about how great I smell. At the doctors office, at the grocery store, just about everywhere. It is not my beloved Truth or Dare, which is much more creamier, and a true blend of the tuberose and gardenia, but I am really enjoying this fragrance until I find some thing a bit closer.

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Oh yes, Giorgio! This was popular when I was in High School in the late 80s. A loud, floral, fruity bomb, much different and louder/stronger than the fruity- florals of today. I remember the advertising for this, it wasn't sold in regular stores at first so you really had to have money and access to get your hands on this. Giorgio is gorgeaus! It opens with a bright fresh punch of what I describe as yellow. Then it mellows down to a powdery white flower with a zest of ylang ylang. The oakmoss instead of giving that vintage vibe here, serves only has a creamy base for the flowers. This is a perfect signature frangrance, fits all seasons and can be used for day (light hand) or night (4 sprays tops).

It softens up a bit later on. Don`t give up on it at once.Some people who can pull it off are walking proudly among us mortals, surrounded by a powdery carnation/rose/every red flower existing fragrant halo, and do they turn heads!I get so much facets from this stunner. It ( to me) smells a lot like Coco, then Fendi ( the original) then turns into Rumba, then I’m left with a grown up vanilla! Now, why does she terrify me so? There are a few reasons….I’ll probably cry (as I associate her with that wonderful time in my life…of being madly in love, with the ONLY man that I’ve ever truly loved), and because of the memory of how insanely STRONG I recall that she was. I have become more sensitive to certain things, even things I once loved (but can absolutely no longer tolerate). I fear that Ms. RED could be a very real migraine threat to me now. To smell her again, may leave me in a puddle on the floor, sobbing AND with a MIGRAINE to boot. This smells so familiar. Perfumes from the 80s are very distinct and unforgettable, which is sadly not the case with many of the modern frags. The bottle is identical to my newer Elizabeth Arden Fragrance Company relaunch, but the bottom of the bottle reads: "Giorgio Beverly Hills Dist, Beverly Hills, CA 90210, London W1Y 1LB, Made in USA". Fred Hayman was raised in New York City, Zurich and Paris. Originally a hotelier by trade, Hayman relocated to California and opened a ritzy and eclectic boutique. His goal was to put Beverly Hills and specifically Rodeo Drive on the map as a world-class luxury shopping and lifestyle destination. Located at the corner of Rodeo Drive and Dayton way, Giorgio Beverly Hills offered a large selection of designer clothes, many of which were exclusive to the boutique. The shop was known for its club-like atmosphere and unusual decor, and it also featured a reading room, a billiards room and a full oak bar. Celebrities and wealthy Californians both shopped and hung out at the trendy location whose entrance was capped by a distinctive yellow and white striped awning.