We have to catch up somehow,” said Mr. Schaus on the Zoom call. “So this relationship will inject us with some better understanding of the market of tomorrow.” The "Ace of Spades" has become the brand's emblem, which can be seen on the French pewter label, meticulously applied to each bottle by hand. The Champagne Cattier team who produce Armand de Brignac is led by Jean-Jacques and Alexandre Cattier, 12th and 13th generation champagne growers. A team of 18 people touch a bottle of Armand de Brignac from pressing the fruit to when the bottles leave the cellars in France. [12] Today, the 13th generation of Cattiers uphold the traditions and excellence that they inherited from all generations that have come before. a b c d "Celebrate New York Champagne Week With Two New Armand de Brignac Flavors". Haute Living. 2015-11-13 . Retrieved 2016-06-22.

In February 2009, Spanish critic José Peñín published his own review of Armand de Brignac Brut Gold. [17] In November 2009, FINE Champagne Magazine published the results of a blind tasting of 1,000 champagne brands, with Armand de Brignac the top finisher. [18]

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a b c d "Armand de Brignac |". bestchampagne.fr. 2013-10-09. Archived from the original on 2016-04-06 . Retrieved 2016-06-22. The Cattier cellars are among the deepest and oldest in the Champagne region and are classified by the Comité Interprofessional du Vin de Champagne and the Institut National des Appellations d'Origine. They have three styles of architecture represented in the caverns: Gothic, Renaissance, and Roman. Armand de Brignac is aged in a special, gated section of the deepest part of these cellars, 119 steps underground. The Cattier cellars are among the deepest and oldest in the Champagne region and are classified by the Comité Interprofessional du Vin de Champagne and the Institut National des Appellations dOrigine. They have three styles of architecture represented in the caverns: Gothic, Renaissance, and Roman. Armand de Brignac is aged in a special, gated section of the deepest part of these cellars, 119 steps underground.

How good is Jay Z's 'Ace of Spades' Champagne? - Decanter". Decanter. 2016-11-24 . Retrieved 2016-12-01.

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The champagnes rest on lees in the cellars for years before disgorgement. [14] Armand de Brignac uses a unique cuvee that comprises the best still wines aged for one year in French oak barrels. [14] [15] These oak barrels are placed 30ft underground and thought to give the champagne its complexity and life. [16] Is the champagne in the Jay-z video for real? It's complicated." Bloomberg Businessweek, Brand New Day, Burt Helm, October 25, 2006 a b Wilson, Chris (May 19, 2016). "How JAY Z's Armand de Brignac Became the Gold Standard of Champagne". Maxim.