Knorr cubes are the one people demand for. It is quite obvious. Maggi is no longer what it used to be and change is constant in life so most people decided to buy the one that would favour them,” explained a retailer in Port Harcourt who gave her name simply as Bridget. The two major brands in the food seasoning market in Nigeria today are Maggi and Knorr. Even with the introduction of new seasonings into the market, these two brands have continuously battled for the No.1 spot in Nigeria’s food seasoning market. It, therefore, has a market positioning to cater to people who do not mind spending more on seasoning. Besides, Knorr seasoning mixes (in powder form) are not easy to find in retail stores.

Royco Mchuzi Mix - Original, Royco Seasoning, Mchuzi Mix Royco Mchuzi Mix - Original, Royco Seasoning, Mchuzi Mix

Above all, luwombo is a treat. Once the sauce and ingredients are contained and cooked within the banana leaf, the hungry customer eagerly anticipates the unwrapping.Even with the high price of Knorr cubes, consumers who are attracted to its flavour and taste say they are not discouraged. Place all of the wrapped leaves in your lined pot. Use the four leaves you set aside to line the top of the pot, then cover the pot with the lid, or other saucepan if the pot is too full for the lid. O ne of the most important intricacies is seasoning. They are condiments added to food to get a particular flavour that enhances the taste or complement the food. The taste of the pudding is in the eating and a cook is only as good as the seasonings they use in food preparation. This goes to show how important getting the right seasoning is. We use knorr cubes for our cooking because of the flavour and the taste which we don’t get from other cubes. Maggi is full of salt but Knorr is perfect for our meals,” Stella Ike, a cook in a big restaurant in Lagos said.

Royco Mchuzi Mix - Happy Hippo Foods

Nigeria’s seasoning market parades cube seasoning brands such as Maggi from the staple of Nestle Foods; Knorr and Royco, from the staple of Unilever, Onga cube from Promasidor, Doyin cubes from Doyin Group of companies, among others. Ugandans find themselves wanting to partake it in and uplift Ugandan culture and tradition. Food plays an important role in this. After six hours, remove the luwombo and serve as is – unwrapping the dish is a part of the dining experience! The seasoning cube people request for more here is Maggi. They say the taste has remained consistent over the years and that is the seasoning I use as well so I know better. I still get customers who ask for other cubes but more ask for Maggi cubes.”

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The makers of Maggi, in an ongoing effort to constantly improve the brand and make it tastier, healthier, more affordable with better nutritional value, and more appealing to customers, launched a new food seasoning cube, the “Maggi Naija Pot” into the market. It recently released a video ad which shows a young woman switching roles from making presentations in the boardroom to cooking in an ultra-modern kitchen which has sparked divergent opinions among Nigerians. Onga ’s fight for a space in the cube market

10 Merk Penyedap Rasa Terbaik - Ditinjau oleh Cook (Terbaru

Jennifer Oseme from Lagos said, “Knorr is the maggi for me. The crayfish taste is the reason I buy it more. I use knorr ultimately because it gives me a better taste. It’s meatier and tastier than the rest.” Gift Waribo from Port Harcourt said, “I have been using Maggi for over twenty years. Maggi is it for me any day because of its long time trust and reputation.” If you are using a charcoal stove, begin the process of heating your coals so when you are ready to cook, the stove will be hot. Adaobi Okobi from Lagos said, “Maggi star is better for my meals. It has more salt content and the taste is very delicious.”Today, due to the great amount of time and labor required to prepare luwombo, it’s made less frequently inside the home. Mrs. Caroline, a housewife, revealed that she switched over to Knorr from Maggi due to the salty nature of Maggi. She added that Maggi made her miscalculate the amount of salt to add to her cooking. On this week’s edition of product review, a weekly analysis where Nairametrics features products contending for leadership and prominence in Nigeria’s consumer market, we bring to you the various seasoning brands and how these brands are competing for profitability in the market space. Brands in the Nigerian market

Seasoning cubes are setting the Nigerian food market on These Seasoning cubes are setting the Nigerian food market on

It depends on the type of food I am preparing. For my stew, Royco is perfect but for soup, it is always Knorr,” said Obiageri Aluka from Owerri. Take hold of the edges of a banana leaf and gather them together, creating a pouch to hold the mixture.The cube I use depends on what I’m cooking. If its soup, I use Knorr but for stew, I use Maggi star. These days Maggi is becoming too expensive so Knorr is becoming even a choice for both dishes,” Susan Oyetunji from Ogun state.