Chivas Regal signed a three-year sponsorship deal with the British Premier League football team Manchester United in August 2018. [21] As a follow-up in October 2019, it created a special Manchester United-themed 13-year-old blended Scotch whisky in honour of former team manager Sir Alex Ferguson. Partly matured in ex-rye casks, this expression was created exclusively for the US where Manchester United reportedly has over eight million fans. [22]

During 2014, Chivas released a new bottling, Chivas Regal Extra whisky. In honour of my dad, I had to try it. The Chivas Extra has no age statement and according to my research, has more of a sherry character than the traditional Chivas releases. All Chivas Regal blends have sherry-aged whisky blended in, but the percentage for the Chivas Regal Extra is slightly higher. Micallef, Joseph V. "Chivas Regal Debuts The First Mizunara Finished Blended Scotch Whisky". Forbes. In Only Fools And Horses Series 2, episode 3, A Losing Streak, first broadcast in 1982 Delboy asks for a 'Large Chivas Regal' at the bar to try and impress Boycie. Chivas Regal Unveils Chivas Regal 25 Year Old As A Tribute To The World's First Luxury Blended Scotch Whisky". Drinks Media Wire. 2007-10-01. Archived from the original on 2010-10-29 . Retrieved 2008-09-12.In the 1973 film The Exorcist, the character Father Dyer brings this whisky for Father Karras to drink after the death of his mother. They share it and he remarks "Chivas Regal! Where'd you get the money for it—out of the poor box?" Chivas Regal was created in 1909 by Chivas Brothers Master Blender Charles Stewart Howard as a 25 year old luxury whisky. [1] Chivas Regal has been the market-leading Scotch whisky aged 12 years and older in Europe and Asia Pacific. [2] Its sales grew by 61% between 2002 and 2008. [3] In global terms, Chivas Regal recorded volume sales of 4.9 million nine-litre cases in 2012 and 2013, but sales decreased to 4.4 million cases in 2015. [4] It has been the world's fourth best selling Scotch whisky since 2016. [5] [6] Product line [ edit ] Chivas Regal: CHIVAS REGAL IS THE WORLD'S FIRST LUXURY WHISKY" (PDF). Chivasbrothers.com . Retrieved 24 January 2022. If you are a fan of premium whisky, then you need look no further than Chivas Regal. Founded in 1909 in Aberdeen, this distillery takes only the finest ingredients for use in its beverages, resulting in a whisky with both a beautiful texture and flavour. Chivas Regal whisky is created using a higher malt content that many other brands use, which results in a more complex and deeper taste that is unique in the industry. Though now the formula is sweeter, the brand has still retained its signature flavour.

Strathisla distillery in Speyside is home to Chivas Regal and its visitor centre. Founded in 1786 as Milton/Miltown distillery, it is the oldest working distillery in the Highlands of Scotland. [11] The Strathisla single malt is the core malt whisky in all Chivas Regal blends, buttressed by malts from Longmorn, The Glenlivet, Allt-a-Bhainne, Miltonduff Distillery and Braes of Glenlivet (now Braeval) among other distilleries, and grain from Strathclyde distilleries in the Lowlands. [12] [13] [14] [15] [16] Awards [ edit ]Chivas Regal The Icon: Blended from whiskies matured for at least 25 years. Launched in 2015 initially as a Dubai Travel Retail exclusive. This blend is sold in a hand-blown Dartington Crystal decanter crafted from green glass. [9] Chivas Regal 25: Created using whiskies aged at least 25 years; available only in limited quantities. [7] The launch of Chivas 13 Manchester United edition follows that of a similar release in Australia in August 2019, viz., Chivas Extra 13 American Rye, a 13-year-old Australia-exclusive blend finished in ex-rye whisky casks. [23] The Chivas Brothers' Blend: A 12-year-old blend intended to reflect the original Chivas house style, with a predominance of Speyside malts, in particular Strathisla and Longmorn. Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.