Cheryl Hindley said: “I too worked at this delicious emporium of filling enducing fabulousness. I had my 16th birthday there and remember other work colleagues clubbing together to present me with a lovely card and a very beautiful silver bracelet. Chewits Sports Courses, in partnership with children's coaching organisation Premier Sport, run daily during school holidays and provide sporting activity courses to approximately 125,000 children in the UK. [17] The sponsorship is supported by sporting ambassadors Lawrence Dallaglio, Duncan Goodhew and Paul Sculthorpe. [18] Michelle Mawdsley said: “My Grandad worked there and lost the end of his finger in a toffee machine. He was an engineer I think. I remember going to a party for the kids once, might have been Christmas.” Lots of people have happy memories of their time working there. “I worked in ‘The Sin Bin’, bagging up loose Chewits during my summer holidays" Debbie Church said: “My dad and mum met there. He use to be a foreman and she was a worker. He was 20 years older and had five children. They married and had another six. If it wasn’t for that factory I wouldn’t be here!”

When the popularity of these Chews grew, they went international and expanded even more. And from time to time, there are even limited edition flavours on sale, too. Don’t forget about your fluffy friends! Give them something to chew on with our dog chews. Some of them will help your dog’s dental health, while others are just delicious. The original adverts used Claymation special effects, similar in style to those made famous in the movies of Ray Harryhausen. They also included a voiceover style reminiscent of a 1950s radio serial. Sadly the Leaf UK factory which made Chewits was shut in 2006, with 162 people losing their jobs. Some of the employees had worked there for 40 years. Denise Lohman said: “My dad worked there in the late 70s and then again in the 80s. He was a shop steward.”Lisa Sullivan said: “I worked in what was called ‘The Sin Bin’, bagging up loose Chewits all day long, during my summer holidays from college. Tutti frutti are still my favourite today.”

Visit our FAQs to get answers to our most frequently asked questions. And if what you’re searching for isn’t there, reach out to us! We’re happy to help. Our newest product – juicy bites. With a centre that is liquid-filled, these bonbons are deliciously chewy. This is also a range entirely suitable for vegans. Product Information In 2003, after a further shift in advertising agencies, a new ad was aired showing a wide range of animals auditioning to be the new face of Chewits. The ad announced the return of the iconic dinosaur Chewie mascot, now dubbed 'Chewie the Chewitsaurus'. [12] With a change of advertising agencies, the puppets were replaced by colourful 2D animations. Chewie the Chewitsaurus was re-introduced in two popular adverts from this time. In the first, which aired in 1999, Chewie roller skates on two buses through a busy city scene. The second, which went out a year later in 2001, shows Chewie waterskiing at a popular seaside resort. The ads included a rendition of the 1994 hit song 'I like to move it' [11] by Reel 2 Real, with the chorus, "I like to Chewit Chewit."People who can’t consume gluten can enjoy our Chewits Chews and Juicy Bites range. But Chewits Twists, Wands and Laces all contain wheat and are not suitable for gluten-intolerance. Stuart Isenberg said: “Southport had quite a lot of manufacturing outlets at the time but, unfortunately, it eventually became more economical for many of the products to be sourced abroad. It was not a case of just Southport, but the UK itself. Chew for Victory 2’ had the Muncher stomping about in London trying to sneakily get hold of Chewits by eating the Piccadilly Circus Eros statue and then disguising himself as it.) Chewie’s presence in later years gave a more modern feel to the adverts: one showed an animated Chewie bopping along to the strains of ‘I Like to Chew It, Chew It’ (instead of ‘I like to move it, move it’ of course). When Chewits first appeared, there was originally only one flavour: orange. Soon after, this one flavour expanded to another 3 flavours. One of which is now perhaps the most iconic of all the Chewits Chews – Strawberry. In the late 1990s, Chewits experimented with ads showing multiple newscasting dinosaur puppets. The catchphrase advice at the close of each 'broadcast' was to "do it before you chew it". This style of ads was relatively short-lived for Chewits.

Lifelong friends were made as people worked together - and romance sometimes flourished. "My dad and mum met there. If it wasn’t for that factory I wouldn’t be here!” With our large range of chewy, dinolicious sweets being available in multiple flavours, there’s something for everyone! Whether you want classic strawberry, tropical fruit salad, or want to dare yourself with something sourer.Lorraine Dewhurst said: “We used to live across the road. Always got a bag of toffee for the kids.” “I used to love driving past and smelling strawberry Chewits, it was a tiny slice of heaven" In late 2019, a new design was introduced for Chewie, with a mottled paint effect on the colours, and more exaggerated mouth and teeth. [14] Social media [ edit ] Sean Connolly said: “My mum worked there when we were small children, as an extra job to buy our Christmas presents.”