In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [45] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [46] a b c Pandey, Manish (January 27, 2023). "Prime drink: How KSI and Logan Paul made it so popular". BBC News. Archived from the original on January 29, 2023 . Retrieved January 30, 2023. Prime Energy has been banned in New Zealand. [35] The drink has also been banned in schools in many countries, including some in Australia, Canada, [36] South Africa, the United Kingdom and the United States. [37] Australia

They are created with a blend of natural ingredients that provide the perfect balance of nutrition and energy, helping to give you enough fuel to get through your day with ease. Graham, Megan (February 12, 2023). "YouTube Stars Run Ad for Sports Drink Prime". WSJ. Archived from the original on February 13, 2023 . Retrieved February 13, 2023. Prime energy drink sold by KSI and Logan Paul banned from Australian schools". ABC News. March 28, 2023. Archived from the original on March 29, 2023 . Retrieved March 29, 2023. Schumer calls for FDA probe into caffeine content of PRIME energy drinks". USA TODAY . Retrieved July 9, 2023.Prime kommer til Danmark i særlig form - TV 2". nyheder.tv2.dk (in Danish). May 31, 2023 . Retrieved June 17, 2023.

Shop owner selling controversial Prime energy drink 'not worried' about children buying it". amp.nine.com.au. Ramalepe, Phumi. "Prime mania among school kids - govt asked to intervene". News24 . Retrieved May 20, 2023. Island school bans sports drink surging in popularity among kids". CBC. April 3, 2023 . Retrieved May 19, 2023. Wilson, Bee (May 31, 2023). " 'Logan Paul reveals new Ice Pop Prime Energy flavor' ". Dexerto. Archived from the original on May 30, 2023 . Retrieved May 30, 2023.Bossinakis, Charisa (January 12, 2023). "Gordon Ramsay tried KSI and Logan Paul's Prime energy drink and gave it a savage review". LADbible. Archived from the original on January 12, 2023 . Retrieved January 12, 2023. Reid, Claire (January 4, 2023). "New Prime Energy drink unveiled that's coming to the UK very soon". LADbible. Archived from the original on January 5, 2023 . Retrieved January 12, 2023.

Perillo, Sarah; O’Brien, Susie (March 29, 2023). "Schools move to ban Prime energy drink". heraldsun . Retrieved May 19, 2023. Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023.

It’s also incredibly convenient as each bottle can easily be taken on-the-go or stowed away in a bag until it’s time to refuel. Nygaard, Laura Rode (April 25, 2023). "Børn gik amok, og politiet måtte tilkaldes: Derfor er Prime-energidrikke så rasende populære". www.bt.dk (in Danish) . Retrieved June 17, 2023. Logan Paul and KSI laugh at Pimblett after signing Prime x UFC deal despite previous rivalry". February 2, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023.

On August 8, 2023, the Netherlands banned the sale of Prime due to its high caffeine content. [49] New Zealand a b "Trade Me pulls listings for influencer Logan Paul's Prime energy drink". June 10, 2023 . Retrieved June 13, 2023.Gutelle, Sam (May 23, 2022). "Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit". Tubefilter. Archived from the original on July 28, 2022 . Retrieved July 28, 2022. They also contain ingredients such as electrolyte-rich agave nectar and coconut water extract which help replenish hydration levels in the body. Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023.