Following the recent launch of the innovative Argentinian Club Asado, Morrisons' South American buying team have introduced a new, wholly-owned Chilean brand, Head Honcho. Head Honcho fits a clear gap between our Chalkboard and our Signature own brand ranges, where there is no room, or appetite for another own label," Ingham continued. In the current economic climate, with the uncertainty of Brexit and also fluctuating vintages, this enables us to leverage the way we buy and source, and gives us total control as to whom we work with, and how we source this brand." MULTIPLE WAYS TO WEAR: The womens wraps and shawls is equipped with 6 buttons. Button it up, it’s a pullover, elegant and stylish; unfasten the buttons, it's the shawl, pair with everyday clothes or dresses; tie it beautifully, can put on another style of dressing; and it can also be wear as a ladies ponchos, pashmina, nursing shawl, shrug, mini blanket and so on The primary reason for the development of a brand where the retailer owns the intellectual property, is to provide Morrisons with the flexibility of supply, and provide direct control within the logistics process. "We have complete control of the process," wine buyer Andrew Ingham explained.

Morrisons launches new Chilean brand Head Honcho - Harpers Morrisons launches new Chilean brand Head Honcho - Harpers

SUPER COZY, SOFT: This women wraps and shawls is made of premium quality acrylic, the fabric is super soft, comfortable and skin-friendly, using environmentally friendly dyes, does not irritate the skin. which can become the first choice for daily matching, perfect christmas gift ideas for mom and lover gift Following the recent launch of the innovative Argentinian Club Asado, Morrisons' South American buying team have introduced a new, wholly-owned Chilean brand, Head Honcho. Whilst Club Asado is a supplier-owned brand, developed exclusively for the retailer, Head Honcho is the property of Morrisons.Head Honcho has been developed to appeal to a new, younger consumer base, with a vibrant and eye-catching label. YOUR PRIORITY CHOOSE DAILY WEAR: Ladies wrap is perfect for daily casual or formal work style. You can wear this womens cape to work, church, travel or wherever you want to go. It can be paired with jeans, shorts or skirts or other clothing, you can also easily fold it into the bag, very convenient to carry anywhere