Colgate and Unilever battle in India with the same smile". The Financial Express. April 21, 1999. Archived from the original on November 8, 2012 . Retrieved March 13, 2012. Kanner, Bernice (March 29, 1982). "The gelling of America". New York Magazine . Retrieved December 8, 2016.

a b Bhushan, Ratna (August 9, 2016). "Dabur Red toothpaste rides herbal wave, moves to 3rd slot". The Economic Times . Retrieved December 8, 2016. Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Indonesia, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria, Indonesia and Bangladesh. It is one of the top brands in terms of sales in India. [6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns. [7] According to an August 2016 report in The Economic Times, Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016.Close-Up toothpaste brand was famous and was considered as the #1 toothpaste brand in Nigeria until early 2016 when a new brand Oral-B surfaced the market by American company, Procter & Gamble, and it has been a competition between the two companies in the share of the toothpaste market in Nigeria. [6] See also edit

A unique oral care brand for up-close situations". Unileverme.com. Archived from the original on February 24, 2012 . Retrieved March 13, 2012.