Redken Acidic Bonding Concentrate Shampoo is Redken's most concentrated all-in-one formula for all hair types and textures. This ultra-rich and luxurious shampoo provides intense conditioning, reduced breakage and colour fade protection. Featuring Citric Acid, an alpha hydroxy acid within Redken's concentrated bonding care complex that conditions to help protect weak bonds and helps to improve hairs strength and resiliency after a bleach or colour services. This pH-balancing shampoo is specifically formulated with an acidic pH to help to defend against the potential negative effects that can be caused by hair colouring, lightening and heat styling. The result? Hair that looks and feels healthy! Key Benefits: - Up to 56% less breakage* - Up to 76% of split ends appear reduced** - Up to 11x smoother hair*** System tames frizz and adds intense shine. - pH balancing for colour fade protection - For all hair types and textures - Citric Acid, an alpha hydroxy acid, which conditions to help protect weak bonds * Brushing Test. When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. Classic Shampoo on Bleached Hair ** Visual Grading. When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. classic shampoo on bleached hair *** When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment Directions Video of Intensive Pre Treatment moving into frame 14% BONDING CARE COMPLEX OUR HIGHEST LEVEL OF CITRIC ACID HAIR IS 2X STRONGER* 14X SMOOTHER INCREASED RESILIENCE*** Featuring Citric Acid, an alpha hydroxy acid within our concentrated bonding care complex that helps to protect weak bonds and helps to improve hairs strength and resiliency after a bleach or colour services. This pH-balancing shampoo is specifically formulated with an acidic pH to defend against the negative effects of hair colouring, lightening and heat styling. The result? Hair that looks and feels healthy! Featuring Citric Acid, this shampoo contains a concentrated bonding care complex that reinforces weakened bonds within your hair to improve hair strength. This pH-balancing shampoo is specifically formulated with an acidic pH to defend against the negative effects of hair coloring, styling tools, and even water. The result? Hair that looks and feels healthy! I got my hair colored in the middle of trying these products, which also was a huge test since my hair is usually quite dry immediately after. After my first wash post-color, I didn’t feel nearly as dry as I normally did and noticed the difference right away, since it’s something I normally dread as an after-effect of my hair appointments.

Bond builders repair the protein bonds that make up the keratin structure of your hair,” Petty tells us. Brushing test. Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment vs classic shampoo on bleached hair.When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. non-conditioning shampoo I can more or less tell if I like a shampoo as I’m rinsing it out in the shower. A lot of shampoos will make my hair feel immediately dry and brittle, but as I rinsed this one out, it felt sleek and soft. The experience of using it is lovely because of the aforementioned citrus scent, and I feel that it really cleans my hair without leaving it dry whatsoever, which almost never happens for me. I also appreciate that I don’t need to worry about fading my color with it, as many shampoos result in my blonde fading and turning brassy.

I’m someone who has always thrown all of my efforts into my skincare, but when it comes to hair care, I could do more. I’ve been on a journey of trying to get it into great shape, and that has included a lot of Olaplex—which I think has helped my situation quite a bit, but not in a way that makes me never want to use anything else.A couple of months ago, the platform was buzzing about a new shampoo and conditioner that were a surefire Olaplex alternative. After seeing dozens of videos talking about them, it piqued my interest enough to do some digging. When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment vs classic shampoo on bleached hair. I know what my hair looks like when it’s bad: limp, flat, oily, and dull. It has trouble motivating itself to exercise. It doesn’t feel like cooking or going out to eat, just microwaving leftovers for days on end. But Redken’s Acidic Bonding Concentrate Shampoo perked up my hair like a visit from a friend with the personality of a golden retriever.

Each treatment uses different technologies, but the goal is always the same — stronger, shinier and altogether healthier-looking hair that’s more manageable and less prone to breakage. Some products also focus on fortifying “virgin” strands that haven't been heat or colour-damaged, making them a smart buy for everybody. How do hair repair treatments work? Nicole Petty, hair expert at Milk + Blush, has noticed a dramatic rise in the popularity of hair bond builders in recent years. “Designed to chemically repair strands damaged by bleach, heat, and styling, they’re a step up from regular hair masks and products that only improve the hair’s surface,” she says. INGREDIENTS: AQUA / WATER / EAU • DECYL GLUCOSIDE • SODIUM COCOYL ISETHIONATE • COCAMIDOPROPYL BETAINE • CITRIC ACID • SODIUM HYDROXIDE • PANTHENOL • GLYCERIN • DIMETHICONE • PEG-150 DISTEARATE • PPG-5-CETETH-20 • SODIUM BENZOATE • SODIUM CHLORIDE • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • CARBOMER • PARFUM / FRAGRANCE • COCO-CAPRYLATE/CAPRATE • POLYQUATERNIUM-67 • SALICYLIC ACID • AMODIMETHICONE • SODIUM PHYTATE • GLYCOL DISTEARATE • COCO-BETAINE • ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER • LIMONENE • TRIDECETH-6 • ALCOHOL • CETRIMONIUM CHLORIDE (F.I.L. D262509/1). The main benefit of bond-building products is that they repair broken links in the hair’s cortex, providing increased strength and resilience to damage — from heat styling and colouring — which can help to reduce split ends, breakage, dryness, tangles and frizz.” Who needs hair repair treatments? Redken's concentrated all-in-one formula for all hair types and textures, this sumptuously rich shampoo delivers a deep cleanse alongside deep conditioning to help minimise visible breakage and provide colour fade protection. The pH-balanced shampoo is formulated with an acidic pH to defend against the negative effects of colouring, bleaching and heat styling.

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After six weeks of using these, I’ve noticed a significant difference in my hair’s health. I feel as if they’re really repairing my hair and giving it what it needs, rather than just putting a bandaid on dryness and breakage with oils or waxes. Off the bat, I noticed that this shampoo lathers quite a bit less than others, but after getting used to it, I really enjoyed how it felt on my hair. I wash my hair around three times a week (which I wish was a lower number, but with a lot of sweaty workouts, it makes it hard to go further between washes). They target three specific chemical bonds: disulphide (responsible for stabilising protein chains and bolstering the strength of individual hair strands); hydrogen bonds (which maintain resistance to elements such as heat and water and give your hair its texture and shape); and salt bonds (which can be prone to breakage if the hair’s pH becomes too acidic or alkaline.) As an Olaplex lover but also as someone who loves to try new, innovative products, the Redken Acidic Bonding shampoo, conditioner, and leave-in treatment sounded right up my alley, promising repair to broken bonds that are a result of damaged hair. After six weeks of consistent use, I have a lot of thoughts—and might even have a replacement for my long-time haircare favorites. Here’s how it went: