While a demi-permanent or semi-permanent hair color can be applied to any level of grey, it’s often used to camouflage early greys, giving 30-70% coverage. The benefits of going semi- or demi-permanent are threefold: it provides a rich, true-to-tone finish, it fades beautifully, and it doesn’t leave a harsh demarcation line when roots grow out. 2. Permanent Colour If they’re prone to brassiness, these are the at-home rituals to recommend… 1. Introduce a Purple Shampoo Special Mix: For creative mixing or vibrant colour results. Add intensity of tone to any colour touch shade (*not intermixable with instamatic by colour touch). For more edgy, creative results.

Natural wax and a caring, ammonia free* formulation, infused with Keratin, for gentle colour service. You should always apply color to the most stubborn grey hairs first. As they’re more resistant to color, they’ll benefit from the extra development time. Relights: Refresh Blondor & magma colour/highlights whilst giving the surrounding hair a vibrant shine. For those who look for a tonal boost or refresh on pre-lightened hair. of younger clients would consider trying low-commitment colour. 50% of clients aged 18–34 want to have fun and experiment with their hair.So, if you're wondering 'what color should I dye my hair?' or 'how do I know what color suits me?' you can find out with our color chart guide. Consider this your chance to demystify the salon experience, and your opportunity to 'try on' a hair color before you fully commit. Colorists, read on to brush up on the skills you’ve already expertly honed. Now, you know what ‘colour chosen’ means – it’s the desired hair hue – while the ‘starting point’ is a combination of the hair history and the underlying pigment. Let’s break each of them down… Hair History

Now, you know what ‘color chosen’ means – it’s the desired hair hue – while the ‘starting point’ is a combination of the hair history and the underlying pigment. Let’s break each of them down… Hair History Pure Naturals, Deep Browns, Vibrant Reds & Rich Naturals:Low-commitment, flexible ammonia free multifaceted hair colour for clients that like to change their hair tone more regularly. When you seek for vibrant, rich, gentle colour.Try: Your favorite Blondor product for highlights, Blondor Freelights for balayage or Color Touch to create lowlights. Shampoo and towel dry the hair. Wearing suitable gloves apply colour directly from the bottle. Apply colour evenly to the hair, working through lengths and ends to ensure even distribution. Comb through. After development, emulsify with warm water then rinse the hair thoroughly. It is not usually necessary to shampoo the hair again. Style as usual. Warnings This is the classic root coverage, designed to disguise grey regrowth coming through. Try it with Koleston Perfect for 100% coverage, Koleston Perfect Intense Naturals for 100%, opaque coverage or Illumina Color to achieve 100%, translucent coverage. 2. Express Touch-Up

Try: Demi-permanent Color Touch, which is an ammonia-free hair colour that creates a radiant finish, or opt for Color Touch Plus to achieve up to 70% grey coverage. You can also try semi-permanent Color Fresh for up to 30% coverage. If you spend more time sitting in the salon chair than you do coiffing hair behind it, you might think your colorist simply glances at a hair color chart before choosing your next ultra-flattering shade. However, there’s a lot of knowledge behind every formula they mix, even if they make each decision, suggestion and technique look utterly effortless. COLOR TOUCH enables you and your clients to get into fashion forward colour. Experience the shine and vibrancy of a permanent colour with the low commitment of a demi-permanent colour. While we can’t lift the lid on every secret your stylist has up their sleeve, we’re giving you a little more insight into how the Wella hair color charts are used. Those who want every last grey hair gone should turn to a permanent formula, as it offers complete coverage that doesn’t fade away. Suggest it to clients who hope to make silver strays vanish – it covers even the stubborn strands! – and mix 1:1 with our hair developer Welloxon Perfect to increase the intensity. 3. LightenerWhat type of coverage do they want? Find out if they’re hoping for a soft blend or more opaque coverage. This is key before mixing up a formula, as it’s essential you choose the right colour product.