Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. The plant itself is known as ‘the never fading flower’ and has been celebrated as far back as the Ancient Greeks for its range of healing properties. If the item comes direct from a manufacturer, it may be delivered in non-retail packaging, such as a plain or unprinted box or plastic bag. Read more about the condition New: A brand-new, unused, unopened and undamaged item in original retail packaging (where packaging is applicable). We are happy to exchange a product within 14 days of purchase as long as the product has not been used.

Note that there are restrictions on some products, and some products cannot be shipped to UK destinations. All of our products are sulphate and paraben free and have been enhanced with a blend of oils, proteins and extracts from the Amaranth plant and have a delicate but delicious fragrance.

We truly believe that IQ Haircare is the Intelligent Solution to offering your clients that something different. We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable. Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel. With its effective powder to liquid consistency, Clever Dust instantly adds texture and body from the roots the moment it is applied without compromising the natural movement of the hair. With scrumptious scents and luxurious formulations, IQ's range utilises Amaranth in all of its products for its nourishing and restorative qualities.

For added volume, lift the hair at the crown and sprinkle dust directly into the roots and finish as required.

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. When you want to create beachy texture through the ends, or lift and volume at the roots, with a flat matt finish, the intelligent product choice is IQ Clever Dust. Infuse a touch of magic into your haircut appointment and experience the joy of having stunning hair conveniently delivered to your doorstep.

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You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. We’ve specially selected our secret ingredient, Amaranth, for its nourishing, restorative qualities. Best used as a root-lifting pick-me-up boost at the crown on short hair, it can also be ruffled into the lengths of longer hair for a dishevelled, undone finish.