The success of Wotsits Giants had “made us realise that shoppers want us to go bigger and bolder when it comes to introducing new ranges to the market”. Walkers aims to relaunch Wotsits brand as Cheetos". Archived from the original on 7 October 2022 . Retrieved 7 October 2022. Dishman2020-09-08T10:04:00+01:00, Mark. "Walkers gives it large with Wotsits Giants campaign". The Grocer. Archived from the original on 22 December 2022 . Retrieved 18 February 2022. On 9 January 2020, Walkers announced that the Flamin' Hot and BBQ Beef (renamed to "Sizzlin' Steak") would return to store shelves due to popular demand. [18] A new variety called "Wotsits Giants" was also introduced around the same time, containing larger pieces of corn double the size of standard Wotsits, and are sold in Really Cheesy and Flamin' Hot. [19]

A new ‘Crunchy’ range debuted yesterday (21 February) with two flavours: Really Cheesy and Flamin’ Hot.

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A limited edition version Zombie Fingers was put on sale for Halloween in September 2013 and has returned at following Halloweens. These come in Flamin' Hot flavour and are longer and curlier than normal Wotsits. [ citation needed]

Despite its name, Scampi 'n' Lemon flavour Nik Naks has never contained fish or animal products. [5] Since its relaunch in 2018, the product is suitable for both vegetarians and vegans. [6] Advertising [ edit ] During 2004–5, its advertising led with the tag line 'Eat the Freak', coined due to their odd appearance. One commercial, set on a cross-Channel ferry, was a modern parody of the sci-fi classic Alien, wherein a passenger eats a Nik Nak only to have it explode from his stomach and begin dancing to " Le Freak" by Chic.Walkers puts its muscle behind Wotsits". The Grocer. Archived from the original on 15 July 2023 . Retrieved 18 February 2022. Garrett, Lee (18 February 2022). "Walkers confirms return of Wotsits flavour after 20 years". LeicestershireLive. Archived from the original on 6 June 2023 . Retrieved 6 June 2023.

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed. ( January 2021) ( Learn how and when to remove this template message) Golden Wonder TV campaign". www.campaignlive.co.uk. Archived from the original on 18 February 2022 . Retrieved 18 February 2022. The original flavour when Nik Naks first appeared was Cheese (Yellow bag) and was formerly called Crunchy Wotsits. leisure-kit.net: The search engine for leisure buyers". www.leisure-kit.net. Archived from the original on 18 February 2022 . Retrieved 18 February 2022.On 1 April 2004, Walkers announced the launch of a new "Flamin' Hot" flavour of the product, replacing "BBQ Beef", and was promoted as such as a "HOT NEW FLAVOUR!" [14] On 26 July 2004, Walkers announced the launch of a new product expansion called "Wotsits Twisted", which contained twists of corn, and were available in BBQ and Really Cheesy flavours. [15] On 3 January 2003, Walkers relaunched Wotsits with a brand new look and advertising campaign. The previous flavours alongside the Wotsits Wafflers and Weenie Wotsits varieties were retained from Golden Wonder days, alongside the addition of a "Mild Cheese" variety. [13]