The profiles of each product recall the pastel colors of the Furla palette, giving elegance and identity to the perfumes. The smaller flacons of 30ml and 10ml are ideal to be carried in small leather bags. Combining the five fragrances with the brand codes, a unique and timeless design has been created. An adornment of saffron and pink pepper grabs the attention and sublimates the floral core into an extraordinary trail. A colorful heart of sensual flowers, refined rose, and fragrant geranium is what makes this fragrance unique. At the bottom, the duet of vanilla and suede gift the composition with ethereal elegance. A fragrance that speaks the language of luxurious grace."

This fragrance naturally speaks about an intense femininity, charming and elegant. A joyful shower of mandarin, blue lavender, and juicy peach sensually enlace with a precious rose, jasmine petals, and smiling lily-of-the-valley. All the sensuality of dry amber and vanilla orchid embrace the long-lasting trail of sandalwood and vibrant musks." Recently the announcement for a license for the first Furla-branded perfume are extending the brand’s top-quality craftsmanship and contemporary design aesthetic with the purpose to create lifestyle accessories that share its Italian attitude with the world. Furla is the only global brand in its category with an Italian heritage. Today its network reaches over 1600 points of sales worldwide, of which 1200 are multi-brand and department stores. Its mono-brand network reaches almost 100 countries with 490 point of sales worldwide. Furla has expanded beyond its core business of high-quality leather bags adding shoes, small leather goods, eyewear, watches and scarves to allow everyone to experience its uniquely Italian outlook on life. The olfactive directions used for this special project are fresh floral facets, rounded and harmonious notes wrapped by musk or sandalwood, sparkling citrus hints, juicy fruits, and a good balance between the flowery and creamy facets," the brand explained.

The five Eaux De Parfum ideally represent the Furla woman in the different world’s areas, where there are various olfactory tendencies. The names of each fragrance recall some peculiar feminine personalities, in which every woman can identify herself: Magnifica, an intense and elegant fragrance; Romantica, a sophisticated but delicate fragrance; Preziosa, a fragrance of a sumptuous grace; Irresistibile, an ethereal and contemporary fragrance; and Favolosa, a modern and sparkling fragrance.

The affinity between Furla and Mavive can be seen in the origins and the growth path the two companies have undertaken. Both originated from family-driven entrepreneurship initiatives in the last century, and both affirmed their presence on the global market." Under the license of MAVIVE SpA, a brand new perfume collection is born, and it is especially interesting for all who really love luxury goods. FURLA is an Italian company created by the Furlanetto family in 1927. As stated by the brand, "Furla is the original inclusive luxury brand that defined the category over 90 years ago. Since 1927 the brand is dedicated to creating luxury-standard accessories which are accessible to a broad audience of consumers. As the only Italian brand in its category, Furla stands for quality, creativity, and an optimistic yet confident personality. To celebrate the launch of the Furla collection, a Furla Pop-Up store is currently open in Milan at the Piazza Duomo. The Furla Group and Mavive signed a new licensing agreement for the worldwide production and distribution. The Company has chosen a partner that shares its values of excellence in both production and research, rooted in a profound Made-in-Italy culture.

The concept is inspired by one of the most iconic and prestigious symbols of Italian architecture and Furla Foundation: the ARCH, an integral part of the brand's heritage. The master perfumers who created a collection of fragrances tailored for the Furla woman are Veronique Nyberg, Alex Lee, Carine Certain Boin, and Mathieu Nardin. The fusion between the Furla Fashion universe and the Mavive fragrance world gives life to the highest perfumery art. The collection is synonymous with art and beauty: It combines the refinement of raw materials and creative processes with the excellence of the brand, recognized all over the world. As per its inclusive luxury positioning, the Furla Fragrance Collection is aimed at an international and passionate female audience. All fragrances of the newest FURLA perfume collection are available in three sizes: as a 100ml Eau de Parfum, available al the price of 85 EUR; a 30ml Eau de Parfum, available at the price of 43 EUR; and a 10ml Eau de Parfum, available at the price of 18 EUR.

The fragrances were presented as prototypes in Cannes for the very first time (TFWA 2019), just as a preview of the line, carefully designed and showcased for launch in 2020. The design in the form of an arch with simple lines is very elegant and beautifully follows the style of the brand itself.The fragrance grabs the attention with its modern fizzy top notes of grapefruit and green mandarin, leading to a tactile heart of voluptuous flowers where the delicacy of magnolia blends with the nobility of peony. The embrace of white musk and Orcanox elevates the fragrance with an unforgettable trail. For a woman who lives with charm and joyfulness." The ethereal beauty of this fragrance revolves around a fragrant bouquet where pure white camellia blends with the seductive facets of tuberose. A fascinating composition introduced by the watery notes of lily-of-the-valley and playful orange flower. Delicate and complex. Intangible and intoxicating. For a contemporary woman."