Building a beauty brand filled with inspiration and positivity, Cassandra Thurswell founded Kitsch to support you through the good, bad and messy days. Putting wellness first, the brand dreams up an edit of everyday essentials that are easy-to-use and designed to fill your friend’s feed. Effortlessly elevating your beauty rituals, Kitsch proves that beauty needn’t be complicated, just fun, thoughtful and full of self care. Creating My Kitsch at just 25, Cassandra Thurswell saw a void in the beauty market for everyday beauty essentials that were exciting and accessible. Taking inspiration from her previous job roles (we’re talking working in retail and as a waitress), the founder understood that connecting with the consumer is key to creating premium products.